Zoemou & ZM925 Boutique Jewellery by Zoe Sernack

Zoe Sernack kindly conducted an inter‘NET’view with Australian Fashion Review. For those of you who haven’t heard of Zoe, she is the founder of Australian designer labels  Zoemou jewellery and ZM925 jewellery. Zoemou is a boutique womens jewellery label creating classic yet modern jewellery.

All information about Zoemou & ZM925 designer jewellery should be answered below!
Q1) Who are the name/s behind the label? What is/are your backgrounds?

Zoe Sernack (me) is the designer of ZOEMOU and ZM925. I am a practising artist, who has a bachelor, and a few other diplomas related to Fine Art. I am a Sydney girl, who has always been interested in fashion, and have a family history in the ragtrade. When I left art school, I concentrated on painting and exhibiting my work throughout galleries within Australia, and between those times, worked at fashion stores, such as Zambelli, Leona Edmiston, Nicola Finetti and really learnt the importance of customer feedback and what was lacking in the industry, original and beautiful forms. I also worked with companies designing their accessories for their stores. In doing this i learnt so much about production and quality control.

Q2) When and where did the label all begin?

While I was working in retail, I started an accessory label with a good friend, Catch and Kiss, this was hugely popular immediately. We collaborated with designers such as nookie, Marnie Skillings etc and soon our jewellery was seen in top magazines like Vogue, harpers etc. I really wanted to explore a few more avenues, and with the love of leather I started ZOEMOU in 2005, with another label ZM925 to follow. Since i have been designing ZOEMOU pieces, I have collaborated with Daniel Avakin, Silence is Golden, Sara Phillips, Nicholas Morley to name a few. This gave me great exposure, and I have been involved in the last 4 Sydney fashion week shows.

The name “zoemou” translates to “my life’ and was given to her as a childhood nickname while living on the Greek Islands. A young Costa, would come looking for his playmate, “Where is my zoemou?

Q3) What do you hope to accomplish with your fashion label? What is the dream!?

I want to accomplish so much!!! i feel like everything is going so well, and I have been really blessed. i have collaborated with some incredible designers that have inspired me to create unusual and wonderful accessories. I want to move into a limited edition clothing line. Both easy going striking casual clothes and some beautiful one off couture pieces. I want to start designing belts and bags, like I have done in the past…and maybe shoes…The world is my oyster, and until my creativity stops I will keep designing (and that doesn’t seem to stop, but be enhanced everyday)I also want to keep collaborating with fashion designers. Working with other creative minds, really inspires me.

Q4) If you could pick someone famous that best represents your labels style, who would it be? Alternatively, what famous person would you want wearing your label?

I have been very blessed to have some great people wear my jewellery. I love so many celebrities styles, a new favourites i would love to wear my jewellery would be Rose Byrne, Cate Blanchett, Isabel Lukas, Sienna Miller, and of course Kate Moss…..but really anyone who loves zoemou, I love them to wear it. the best compliment is from a stranger!

Q5) Who are your favourite fashion designers and what inspires you?

Alexander mcQueen has always been a favourite. he just knows how to exaggerate form, but is also so intune with elegant simple shapes.  Anna Sui for her girly yet strong edge.Gucci for its timeless edge on the fashion industry. Japanese designers, for exploring form and colour. Australian designers i love are Fredrich Gray, (he has such a wonderful dark sensuality to his clothes) Daniel Avakian  (great jackets) and Gary Bigeni who uncomplicates draping to make incredible forms. I am inspired by all these people and more. Anyone who takes a risk and wants to explore new ideas.

Q6) Complete the following sentence: You should buy my fashion label because…..

you will stand out and will be noticed. you will feel strong yet feminine and you will be remembered!

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