Sharp tailoring and elegance with an edge from the Korean-born designer
View recent Yeojin Bae collections on Australian Fashion Review Blog.
Korean-born Australian designer Yeojin Bae was just 15, when she became the youngest student attending the Whitehouse Institute of Design – it was to be the beginning of a long love affair with fashion. Following her graduation Yeojin went on to work as a senior designer for fashion houses Charlie Brown and SABA, as well as receiving highly sought after internships with iconic labels Marc Jacobs and Anna Sui in New York.
After 13 years of experience within the fashion industry Yeojin felt that the time was right to go solo and she launched her namesake womenswear label, Yeojin Bae. The label’s first collection with its contemporary take on femininity was an instant hit with some of New York’s most influential buyers, resulting in department store giant, Barney’s, buying the entire line.
Things went from strength-to-strength for the Yeojin Bae fashion label after that – in 2007 Yeojin was awarded with the LMFF Designer Award presented by Tiffany ans Co, which is one of the most prestigious awards a young designer can receive. In that same year the label was invited to design a capsule collection for Australian retail giant Target. Things continued to move forward for the womenswear brand with a 2009 nomination for the Prix de Marie Claire Designer of the Year Award. The Yeojin Bae fashion label cemented it’s place on the domestic and international fashion scene in 2011 with the launch of their own e-commerce site.
Each Yeojin Bae collection is infused with edgy elegance and razor sharp tailoring to create contemporary womenswear at its best. The seasonal offerings allow the wearer to move from day to night with ease, thanks to impeccably tailored jackets, luxurious fabrications and innovative prints. It is the brand’s unique aesthetic that sees Yeojin’s designs stocked in some of the world’s most prestigious shopping destinations including Matches in London, Harvey Nichols in Dubai and Barney’s in New York.
Back in the June of 2010 Yeojin kindly caught up with Australian Fashion Review for a few words about herself and her namesake fashion label.
How did you get into fashion design? Where did it all begin for Yeojin Bae?
I knew I wanted to be a designer since I was about 2 years old. My grandfather was a fashion designer in Korea and both my parents were involved in the industry. I pursued my love for fashion with my parent’s full wonderful support, attending art school from the age of 4, and graduating from The Whitehouse School Institute of Fashion in Sydney when I was 17.
What can we expect from the Yeojin Bae label in the coming collections?
The [spring/summer 2011] collection focuses on a relaxed and sophisticated way of dressing, providing updates on key classics that are clean-lined and subtle in their sexiness.
What do you hope to accomplish with the Yeojin Bae fashion label? What is the ultimate dream!?
To keep creating and designing pieces that have quality and design integrity for as long as I want. I have now been working in this industry for 18 years and I hope for another 18 years ahead!
Who are your favourite fashion designers and what about them inspires you? What else do you draw influence from?
I admire Stella McCartney for designing collections that fit a woman’s lifestyle and Azzedine Alaia for his craftsmanship and designing to his own schedule outside of the normal fashion calendar.
I think inspiration is every changing, I’m fortunate to travel a lot which feeds my creativity, but often it’s just having time away from a normal work schedule that can spark inspiration.
If you could pick someone famous that best represents your labels style, who would it be? Alternatively, what famous person/s would you want wearing your label?
I’m a fan of Maggie Gyllenhaal’s style.
Complete the following sentence: Yeojin Bae is unique because…
…it my own personal point of view that I express through my designs.