Top Online Fashion Retailers 2012

Where to buy Designer Fashion Online

Buy from the Best Online Fashion Shops in Australia, New Zealand, and from around the world.

Top Online Fashion Retailers 2012

It has been over four years since our humble blog was started, and to this day, the most common email request we get from our growing fan-base related to buying fashion online…

–         I don’t know where to shop online for the best fashion; I just click on the first choice and hope for the best.

–         I love Australian fashion, but I can’t find anywhere online stocking my favourite labels, that ships to me.

–         I don’t want to trawl the internet for hours, searching website after website and getting no-where!

Well look no further – we have decided to pull our fingers out and create the 2012 Online Shopping Directory to make your online shopping experience as simple (and as pleasurable) as possible. We have compiled the directory using our vast knowledge in online fashion. Of course to create the list of online retailers, Australian Fashion Review Blog had to take a number of factors into consideration, which include:

–         Diversity of the fashion lines on the online sellers website.

–         The online store’s reputation.

–         The overall online shopping experience.

–         Feedback from previous online users of the site.

To make the directory simple, we have split it into two distinct parts. The first features Australian-bases online stores, which are focused on catering for the Australian fashion fan – this is not to say that these online shops do not sell/ship overseas. The second category, features online fashion stores OUTSIDE Australia, yet do still ship to Australia.

What we are trying to do with the 2012 Buy Shopping Online ‘Hitlist’ directory is to give our readers what we consider to be the best places to shop for fashion online. We encourage all readers to comment on the list and let us know what you think about the online stores we have chosen. If you prefer a website we haven’t featured, let us know why… we value your opinions.

We should say that this is an independently created fashion directory –no website has paid us to feature on this list, although we do have a handful of affiliations with some of the stores. Additionally, while we do recommend these online retailers, we are in no way responsible or related to their credentials.

NOTE: Our list is confined to independent retailer’s only – separate fashion designers may have their own e-commerce site, which are easy to find.

So without further ado, Australian Fashion Review presents

Top Online Clothes and Fashion Stores from Australia – 2012 Edition

In no particular order…


The favoured online fashion resource of Vogue Australia, FrockShop was one of the first online stores to launch in Australia, proving that founder Marnie Goss, has her finger firmly on the pulse of fashion. Founded in 2006, in Queensland, FrockShop is dedicated to providing its customers with the latest in womenswear fashion. FrockShop selects only the finest fashion labels to stock on their e-commerce site, including camilla and marc, Rachel Gilbert, Antipodium, and Zimmerman.

In May of 2010, Frockshop announced that they were to re-launch their website, as well as launch their fashion blog, FS Style, offering readers a behind the scenes look of FrockShop’s favourite designers. However, the big news of May 2010 was the opening of their first bricks and mortar store on Brisbane’s James Street in the Valley. The boutique stocks the same designers as the online store and features an imaginative layout, decorated with illustrations by Kelly Smith. Public Relations Co-ordinator of FrockShop, Jessie Cameron said that there is something for everyone: “The boutique offers shimmering cocktail frocks and gowns for special occasions, edgy jackets and tees that ooze downtown cool, and an array of on-trend accessories,”

Frock Shop Store

Frock Shop Store in Brisbane’s James Street.

In August of 2011, FrockShop launched their own womenswear capsule collection, fs by FrockShop. Described as ‘the missing pieces from your wardrobe’, it features vivid colour blocking, soft and feminine fabrics, and simple tailoring that will transition well through the seasons.

Frock Shop Own Label

fs by Frock Shop


Launched in 2002, My Catwalk is one of Australia’s largest online fashion boutiques stocking the latest designs from top Australian and underground local labels. Additionally, select international labels are sourced from NYC, London and Europe. My Catwalk stocks over sixty of the finest fashion labels including, Dion Lee, Mania Mania, Lonely Hearts, Twenty8Twelve, Ginger & Smart and Bassike. Although primarily dedicated to womenswear fashions, My Catwalk also has a limited range of menswear. My Catwalk prides itself on a high level of customer service, offering next day delivery and a diverse range of fashions from cocktail dresses to rock chick denim to quality basics.

In July of 2011, My Catwalk launched their sister site MyStyleSteals – a discount online shopping website offering up to 80% off local and international designer brands. The site stocks previous season items from a range of high end designers currently sold on My Catwalk atone-off reduced prices. New offers are added on a daily basis. The creation of MyStyleSteals was inspired by the current tough retail trading environment and to offer price-conscious consumers a more viable shopping option.

Visit the My Catwalk website, here.

For Tomorrow:                                 

Founded in 2008, For Tomorrow is an online boutique offering the finest menwear and accessories from a wide range of high-end Australian and international fashion labels. Featured fashion labels include, Friedrich Gray, Claude Maus, Saint Augustine Academy and Graz Eyewear. Accompanying the e-commerce site is a very successful fashion blog covering all the latest events, runway, shoots, campaigns, and news, often being the first source of exclusive fashion-related stories.

For Tomorrow is without a doubt, one of our favourite online stores to follow.

Visit the For Tomorrow website, here.

The New Guard:

Based in Adelaide, The New Guard was founded by Anna Sergiou and Erin Skipter. The pair aimed to create a modern boutique experience that could be competitive on an international scale. The New Guard offers an edited selection of Australia’s finest womenswear designers along with the cutting edge designs from Europe, including Acne, Chloe Sevigny for Opening Ceremony, Ksubi, Alexander Wang and Dion Lee. Each item is carefully considered, keeping with the Australian lifestyle, while also offering something fresh. The New Guard regularly showcase their seasonal selections to the fashion industry in catwalk presentations.

In 2011, The New Guard announced a collaboration with fashion blogger and industry expert Romy Frydman.  A figure-head in the fashion industry, Frydman spent time as a stylist for many publications including, Vogue Australian, Elle and Grazia. She has also personally styled some of the world’s hottest celebrities including, Anne Hathaway, Naomi Watts and Miranda Kerr as well as working for top Australian brands such as Zimmerman, Willow and Carla Zampatti. Frydman has also be joined forces with The New Guard on her blog, making them an international fashion force to be reckoned with.

The New Guard also has a bricks and mortar boutique located on Adelaide’s Unley Street.

Visit The New Guard website, here

The Grand Social:

The Grand Social is an online fashion boutique offering a range of Australian and New Zealand fashion designers. The website acts as a gateway for Australian designers to connect with their market online, by working closely with each of the labels that they stock. When a customer buys from The Grand Social, they are essentially buying directly from the fashion designer as it is their own-operated store. This means that a lot of the pieces are limited edition, one-off creations or samples that never make it into full-line production. Additionally, if a desired item is unavailable, there is the option to contact a designer directly to see if the item can be tracked down.

Founded in 2008, The Grand Social stocks around 50 labels including Chronicles of Never, Nicola Finetti, Trimapee, Romance Was Born, Cheap Monday, Three Little Ducks and Serpent and the Swan. The Grand Social also has their own style blog, featuring designer interviews, fashion news and lookbooks from favoured designers. Additionally, a closed-community discount site accompanies the main site, offering the best of Australian fashion at heavily discounted prices.

In June of 2010, The Grand Social opened their first permanent bricks and mortar retail space, Edition. Situated in Sydney’s Darlinghurst, Edition stocks a similar selection of Australian and New Zealand designers as The Grand Social website and also doubles as a gallery space for local and international artists. The store was created in conjunction with Sydney-based architect Tomek Archer and features a limited palette of steel, glass, timber and glazed tiles.

The Grand Social Store, Edition

The Grand Social’s Store, Edition.

Visit The Grand Social website, here.

Fashion Artiste:

Fashion Artiste was launched in February of 2010 by Tracey Whittaker – the site grew out of Whittaker’s love of fashion and her great love of buying fashion online. Fashion Artiste stocks a fine selection of exciting fashion labels from Australia, New Zealand and the rest of the world including, Kate Sylvester, Layer’d, Ricochet, Stolen Girlfriends Club, Therese Rawsthorne and We Are Handsome. The Fashion Artiste e-commerce site is accompanied by a style blog, sharing the latest collections and press appearances from featured designers.

The Fashion Artiste website also has a number of features to give their customers the best shopping experience possible. The Designer of the Month page features one of Fashion Artiste’s favourite labels and gives customers an opportunity to learn more about the brand and about the inspirations behind the current collection. The Be Inspired section, gives viewers tools to put a stylish outfit together based on the current season trends. Finally, coming soon is the Fashion Artiste Folio, which will be showcasing seasonal photo-shoots from featured designers.

Visit the Fashion Artiste website, here.


Launched in January of 2008 in Canberra, Frockaholics is a womenswear online fashion store, showcasing a diverse range of Australian designers, as well as introducing a combination of emerging Australian and international designers each season. Stocking over eighty fashion labels, all in a generous range of sizes, Frockaholics are more than just ‘frocks’. Key designers featured on the fashion website include Bec & Bridge, House of Harlow by Nicole Richie, Fullcircle, Lola Australia, Metalicus, Sass & Bide, Ted Baker and White Verve.

Each item is carefully considered and individually selected to ensure the website offers the perfect womenswear wardrobe. Thanks to many years of fashion buying experience, Frockaholics are always up to date with the latest fashion trends, from the best casual beach and daywear, right thought to the most glamorous evening wear. A unique feature of the Frockaholicks website is their online layby system, allowing customers to reserve a product until payday.

Visit the Frockaholics website, here.

Closet Princess:

Closet Princess is an Australian owned luxury online fashion retailer showcasing a range of design talent. Closet Princess stocks over 35 of the finest Australian fashion labels including Nicola Finetti, Lisa Ho, Ginger & Smart, Fernando Frisoni, Mrs Smart, Peter Lang, Zoe Elizabeth, Gypsy 05 and Flamingo Sands.

Closet Princess offers its customers a unique and complimentary styling experience for their customers with their ‘Styling Solutions’ feature. Customers can email the website with full length photographs of themselves along with a description of the event or occasion they wish to dress for, and Closet Princess will suggest a number of options which will suit the customer and occasion the best. The selected garments can then be purchased to try on at home, and if they don’t fit the bill, they can be returned free of charge and with a full refund.

Visit the Closet Princess website, here.

My Clothes Horse:

Based in New South Wales, My Clothes Horse is one of the Australia’s biggest discount designer fashion websites. My Clothes Horse works directly with fashion labels to bring the luxury womenswear designs straight from the catwalk, making the latest fashions accessible and affordable for their customers (the average discount is 70% off the RRP). The luxury online boutique stocks over twenty of the top national and international fashion labels including, Wayne Cooper, Zimmerman, Fleur Wood, Alice McCall, Dorian Ho, The Cassette Society and Milk and Honey.

This is the site to visit if you are a regular shopper after the latest designer trends – My Clothes Horse, rewards regular shoppers and top spenders with further discounts on their future purchases. Additionally, a style blog accompanies the e-commerce site, which chronicles the latest designers to be added to their designer directory as well as behind the scenes news.

Visit the My Clothes Horse website, here.

Mint Shop:

Based in New South Wales’s Manly, Mint Shop was originally founded as a bricks and mortar menswear and womenswear boutique in the small Northern Beaches. Such was the high calibre of the stock that the Mint Shop boutique soon became a household name in the surrounding local area and its popularity soared. It wasn’t long before fans of top Australian fashion were travelling great distances, just to shop at Mint.

The Mint Boutique

The Mint Boutique in New South Wales.

The success of the bricks and mortar boutique inspired the creation of the Mint Shop online boutique. The online store allowed the Mint Shop to reach a larger audience, as well as enabling an expansion in the range of designers. Domestic and international labels stocked by the online boutique include, Dr Denim, Cheap Monday, Joveeba, Jamie Fame, Vanishing Elephant, Ruby Smallbone, The Ampal Creative and Chronicles of Never.

Visit the Mint Shop website, here.


Uninterested in the typical 9 – 5 lifestyle, Superette founders,owners, and friends James Rigden and Rickie Dee planned to travel the world. The pair had the idea of collecting all the things they loved from the far corners of the globe, then bringing them home with the intention of selling them in an inspiring and creative space of their own.

The duo left their native New Zealand, but only made it as far as Australia before returning home with more than enough fashion, accessories, furniture and artwork to get their business venture started. With their stock on the way, the first lease was signed on an industrial warehouse in Freemans Bay, Auckland in 2001. That same year, the Drake Street concept store opened, which housed both a fashion boutique and café.

It didn’t take long for Superette to reach cult status and further bricks and mortar stores followed in Newmarket’s Nuffield Street (2006), Auckland’s Ponsonby (2009) and Wellington (2010). Such expansion allowed Superette to launch their successful e-commerce boutique in 2009 allowing customers from further a field to shop 24/7. Catering to the fashion needs of both men and women, stocked designers include Ksubi, Sass & Bide, Lover, Nudie, Bassike, Shakuhachi and Camilla and Marc amongst others.

Alongside its wide range fashion offerings, Superette also offers it customers a little something extra – limited edition books, candles, cameras and art are just some of the treasures that sit alongside the clothes on the racks.

Visit the Superette website, here.    


StyleTread was founded in November 2010 and claim on their homepage to be Australia’s No.1 online shoe store. StyleTread is dedicated to providing their customers by providing a diverse range in the latest and greatest in footwear fashions for men, women and children. StyleTread stocks the finest in Australian footwear, as well as select international designers including, Brikenstock, Django & Juliet, Mollini, PeepToe and Croft. A blog, The Style Tread Blog, accompanies the e-commerce site offering behind the scenes look at photo-shoots, style advice and industry news.

In May of 2011, just 6 months after the launch, Nine Entertainment announced that they were investing $4 million in StyleTread, valuing the fledgling footwear website at $20 million. The investment was the latest in Nine’s attempt to diversity its portfolio as part of their digital strategy – it follows investments in group-buying site Cudo and financial management group Yellow Brick Road.

Also in 2011, less than a year after their inception, StyleTread were announced as finalists in three categories at the Online Retail Industry Awards: Best Customer Experience, Best New Online Retailer and Best Aggregation Channel.

Visit the StyleThread website, here.


Top International Online Fashion Stores

Buy from the Top International Online Retailers that ship to Australia


“The online wonder store is ablaze with hot designers” – Marie Claire.

ASOS, or ‘As Seen On Screen’ as it was originally known, was founded in 2000 by media executive, Nick Robertson as an online-only outlet offering mass produced fashion designs inspired by celebrity style. The turn-of-the century brand has come a long way since then and as of 2011, offered over 50,000 branded and own label fashion product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. Aimed at fashion forward 16-34 year olds, ASOS attracts over 13 million unique visitors a month and as at 31 March 2011 had 5.3 million registered users and 3.0 million active customers from 160 countries.

ASOS have several country-specific sites, in fact, an Australian site launched in September 2011.

Approximately 1,500 new product lines are added each week. ASOS own-label items account for about 50% of all sales. ASOS stock an extensive selection of fashion labels including, J.W. Anderson, Surface to Air, Cacharel by Eley Kishimoto, Sunspel, The Only Son, Juicy Couture, Gloverall and Moschino.

ASOS Own Brand Fashion

A selection of ASOS own-brand womenswear.

ASOS is so much more than an online fashion boutique; there are many features that make ASOS a unique shopping experience:

  • ASOS Magazine – Launched in 2007, the ASOS magazine is a free monthly publication that is distributed throughout the UK to subscribers. For those who don’t have access to a hardcopy of the magazine, it is also available online, where readers can click and buy while reading.
  • ASOS Outlet – The discount branch of the brand, which offers end of the line or previous season fashion products at up to 75% off.
  • ASOS Mobile – In 2010 ASOS launched their m-commerce site, designed to work across all devices including Blackberry, Symbian, Android and iPhone operating systems.
  • ASOS Marketplace – Launched in 2010, ASOS market place allows users to trade and recycle their wardrobes.
  • ASOS Facebook – ASOS enters the lucrative f-commerce market in 2011, with its fully transactional Facebook store which allows customers to shop the entire range without leaving the social network.

You can see a full profile of ASOS on our sister site, The London Fashion Blog, here.


“Net-a-Porter has revolutionised the way we buy designer clothes” – Vogue, UK.

Founded in June 2000 by former fashion journalist and stylist Natalie Massenet, Net-a-Porter is probably the world’s most famous and prestigious online fashion boutique. Net-a-Porter has in turn established itself as a luxury brand well known across the globe – not only for their unrivalled range of fashion labels, but also for their impeccable customer service. Dedicated to the womenswear market, the online retailer offers an extensive range of product lines from apparel and lingerie, to footwear and accessories. Net-a-Porter stocks over 200 of the world’s finest fashion labels including, Zac Posen, Victoria Beckham, Erdem, Chinti and Parker, Charlotte Olympia, Givenchy, Oscar de la Renta and Alex Monroe.

The award winning fashion website is presented in the style of a fashion magazine and the pages feature high fashion editorial. Updated weekly, Net-a-Porter is viewed by over 2.5 million visitors each month.

‘Brother’ website to Net-a-Porter, Mr Porter, was launched in February 2011as online retail destination for men’s style. Mr Porter features some of the world’s finest menswear labels including, Woolrich, Ralph Lauren, Hentsch Man, Comme des Garcons, Cutler and Gross, Swaine Adeney Brigg, Junya Watanabe and Sunspel. Like Net-a-Porter, Mr Porter features the latest news and trends to make sure their customers know all there is to know about the hottest fashion and designers.

Also part of the Net-a-Porter Ltd group is The Outnet, an online fashion boutique, devoted to selling discounted designer womenswear and accessories. Founded in 2009, The Outnet regularly hosts time-limited discount shopping events giving their customers the opportunity to shop discount fashion in a thrilling environment. The Outnet is particularly popular amongst the younger fashionistas (17 – 35’s). Their regular ‘Pop-Up Sales’, ‘Designer Giveaways and ‘Going, Going, Gone’ sales give that ‘get it before it’s gone’ feeling from the comfort of your own home.

“Everything is chosen with the same good taste and trend-conscious eye that has made NET-A-PORTER such a hit.” – Sunday Times Style on The Outnet

In April of 2010, it was announced that Swiss luxury goods maker, Campagnie Financiere Richemont SA (Richemont) had purchased Net-a-Porter Ltd. Richemont, owner of brands such as Cartier and Chloe, had previously held a 33% stake in the company but agreed to acquire a majority of the company for up to £225 million in a deal valuing Net-a-Porter at £350 million. The online boutique has been profitable since 2004 and reported sales of approximately £120 million for the fiscal year, ending Jan 31st 2011.

In terms of the future, Net-a-Porter plans to expand its operation in the US, with the online market for luxury goods continues to increase. The company currently operates a 50,000 square foot distribution centre in New York’s Long Island City, which handles around 30% of the company’s business. CEO of Net-a-Porter, Mark Sebba, says that the company plans to double the US operation’s capacity and open a new distribution centre in South East Asia.

Luisa via Roma:

Since 1930, Italian-based Luisa via Roma has been considered as one of the world’s premier retailers focused on the luxury market. The e-commerce website was launched in 2004. Both the online and bricks and mortar boutiques feature menswear, womenswear, footwear and accessories from some of the most important designers in fashion industry. Customers can choose from over 100 designer collections including, Christian Louboutin, Dsquared, Lanvin, Charlotte Olympia, Mulberry, Ugg Australia, Linda Farrow, House of Holland and Versace. Additionally, brands such as Levi’s, Lacoste and recently Reebok, often create exclusive limited edition items for Luisa via Roma.

If you’re ever lucky enough to be in Italy, be sure to visit either of the two bricks and mortar stores in Florence. The three-level stores combine the luxury shopping experience with the latest in technology and services. Oversized touch-screen computers feature the online boutique and gigantic plasma screens display graphic art installations. This creative shopping environment allows clients to virtually touch and select items which are then placed in their dressing room. And if you aren’t lucky enough to be visiting Italy, then you can still buy from all corners of the earth 24/7 from the Luisa via Roma website.

Additionally, Luisa via Roma organizes events during Pitti Immagine Fashion Week, utilizing new experiential marketing and communication techniques. Well-respected companies such as Nokia, Coca Cola, FIAT, Puma, and Missoni specifically request the company to host exclusive events and parties.


Founded in 2000, Italian-based is one of the world’s leading online stores for multi-brand fashion. Thanks to a long-standing relationship with designers, retailers and official manufacturers globally, Yoox offers an ever increasing range of products on a single website. The offerings from Yoox include, a carefully edited range of end-of-season pieces, exclusive capsule collections, eco-friendly fashion, as well as select home design objects and a range of rare vintage finds and art books. caters to menswear, womenswear and accessories, shipping a staggering 1 millions products a year to over 100 countries. Yoox feature over 100 fashion labels including, Alexander McQueen, Dior, Marc Jacobs, Vivienne Westwood, Paul Smith, Jean Paul Gautier and Stella McCartney. is powered by the Yoox Group, a global internet partner for leading fashion and design brands. As well as, the Yoox group also powers fellow mutli-brand online fashion boutique, as well as numerous mono-brand online stores – a full list of which can be found on the Yoox Group website.


Founded by Tom and Ruth Chapman, Matches began with a single bricks and mortar store in Wimbledon, England in 1990. Since then, Matches has become synonymous with the best in both new and established global fashion, with thirteen stores across the UK. Every season, Matches collaborates with the world’s best designers to create highly-coveted fashion exclusives for their customers. The Matches online store follows the same principles as their bricks and mortar stores, with the best in cutting-edge fashion at your fingertips.

Matches Marleybone Store

Matches’ store of London’s Marleybone Highstreet.

Matches cater to both the womenswear and menswear markets and deliver its products, in gorgeous marbled delivery boxes, to every corner of the globe. The online boutique features over 100 international fashion labels including, Diane Von Furstenberg, Burberry, YSL, Grenson, Preen, Helmut Lang, Aquascutum, Missoni and Linda Farrow Luxe. A style blog accompanies the website, offering all the latest news from the international fashion world.


Founded in 2006, my-wardrobe is a fashion-focused online boutique that was designed and developed in the UK. My-wardrobe aims to always offer the latest in high fashion clothing (both menswear and womenswear), footwear and accessories. By supporting fashion designers throughout the UK and Europe, as well as many important US and Australian designers, my-wardrobe can provide a comprehensive range of collections for their customers ‘wardrobe’.

The online boutique sells only the current seasonal collections from over 100 of the worlds finest fashion labels including 3.1 Phillip Lim, Michael Kors, Farhi by Nicole Farhi, Barbour, House of Harlow 1960, Anya Hindmarch and Zimmerman. My-wardrobe also offers up to the minute style reports in ‘The Daily Buzz’, which chronicles all the latest news from the fashion world, keeping you up to date with all the hottest designers and trends.

Urban Outfitters:

Founded in 1970, Urban Outfitters now operates more than 130 bricks and mortar stores, throughout the United States, Canada and Europe as well as many successful region-specific e-commerce sites. Urban Outfitters sets its sights on the 18-30 year-old market and stocks an eclectic mix of merchandise in menswear, womenswear, footwear, accessories, homewear, music and novelty items. The product range also includes eco friendly clothing made with organic cotton and renewal fashion that has been developed from a mixture of vintage fabrics and styles to create one-off pieces.

Although each regional site sells different labels, a handful of example brands  stocked by the online boutique include, Angel Jackson, Blood is The New Black, Dr Martens, Swear, Nike, Lyle & Scott, Nudie, Jonathan Saunders, Fred Perry and Edwin. The womenswear section of the website also stocks ‘Boutique’ – a collection of high end diffusion labels such as See By Chloe, Anglomania by Vivienne Westwood, Paul Joe Sister, Tatty Devine and Luella.

The online store captures the essence of the bricks and mortar Urban Outfitters with its styled photography, inspirational copy, full product range, customer photos and editorial pages to keep the customer up to date on the latest designers in stock. If you need a little extra incentive to buy online with Urban Outfitters, there are exclusive products and colour-ways that cannot be purchased in store. is part of larger apparel, accessories and home décor retailer, Urban Outfitters Inc, which also operates the ecommerce sites: (as well as the stores),,, and Financials for Urban Outfitters Inc are continuingly improving – global web sales increased 33% to $430.4 million in 2010 from $323.7 million in 2009.

Visit the Urban Outfitters website, here.

Revolve Clothing:

Launched in California in the March of 2003, Revolve Clothing offers a wide range of designer menswear, womenswear and accessories, as well as an eclectic and quirky mix of lifestyle goods. The online boutique stocks over 400 brands including, Ed Hardy, 7 for All Mankind, Dunhill, Converse, Penguin, Sass & Bide, Alice by Temperley, Betsey Johnson, True Religion and Zimmerman.

Like ASOS, Revolve clothing has its own magazine featuring designer profiles, editorials, style guides, the latest trends and designer lookbooks, to ensure that their customers always have their fingers firmly on the fashion pulse. A style blog also accompanies the website, chronicling the latest news from Fashion Weeks around the world and celebrity styles.


San Francisco-based online fashion boutique, Tobi, was founded by US duo Cathy and Corina. Known for its great selection of clothing, footwear and accessories, the online stores caters for both the menswear and womenswear market. Tobi stocks a wide selection of major and indie fashion labels, including Theory, J Brand, Black Halo, Vena Cava, Nudie Jeans, Ksubi, Cheap Monday, Paul Smith, 10 Deep and Goorin Brothers.


“The editors of what’s cool” – Daily Candy.

Launched in 2000, USA-based Shopbop started out as a fairly small online boutique, specialising in hard to find denim lines. Since then, Shopbop has grown to become one of the leading online fashion retailers in the world. Focusing on the womenswear market, Shopbop is curated with a chic, modern woman in mind, offering a comprehensive collection of designer apparel and accessories to suit every style and occasion.

The online fashion store stocks over 400 international fashion labels including, Hunter Boots, Helmut Lang, Jil Sander, Rachel Zoe, Gucci, Twenty8Twelve, L.A.M.B, Preen, Bec & Bridge and Viktor & Rolf. Additionally, the Shopbop Exclusive section of the website features limited-edition pieces form prestigious designers that cannot be found anywhere else – well worth a look.

Recognized by the The Wall Street Journal as having ‘the best customer service’, Shopbop are committed to stay ahead of the curve when it comes to fashion. The online store champions new design talent and is a pioneer in the magazine-meets-boutique format that has become popular with many fashion ecommerce sites. Shopbop showcases recent collections in editorial lookbook features and is regularly featured in fashion publications including, Vogue, Harper’s Bazaar and Elle.

In 2006, Shopbop was acquired by Inc., the world’s largest internet retailer. This has allowed the online boutique to expand into the trusted global, fashion merchant it has become today.


Initially founded in September 2001, as both a gallery space/store and global online menswear boutique, Oki-Ni was created to work with established brands and progressive designers, to offer innovative products to their fashion-savvy customers. Exclusively limited-edition, UK-based Oki-Ni collaborated with some of their brands to produce completely unique pieces, with early collaborators including, Adidas, Levi’s and Paul Smith.

In 2011, Oki-Ni celebrated its tenth anniversary, and although the online store’s horizons have broadened, their ethos has remained the same. Oki-Ni has always aimed to discover and promote the most inspiring brands and products available in an environment that is rich, inspiring and innovative. By offering exclusive and limited editions Oki-Ni caters to a more niche market than the likes of Mr Porter. Men can find cool of the moment designers including, YMC, Gareth Pugh, Billionaire Boys Club, J.W. Anderson, Folk, E. Tautz and Thom Browne.

With a combined 50 years experience in high-end menswear tailoring of the three directors, the future of Oki-Ni looks bright. And with exclusive features including STYLED and MIX SERIES, the Oki-Ni online boutique is destined to become bigger and better over the coming years. There is certainly good reason why Oki-Ni was rated amongst Britain’s most influential fashion brands in the 2011/12 Coolbrands release.

Oak NYC:

Oak began in 2003, when Louis Terline and Jeff Madalena opened a small women’s store called, Canary, in Brooklyn’s Williamsburg. The following year, a subsequent store opened across the street catering for menswear – they named this store Oak. Oak now have three bricks and mortar stores as well as their highly successful e-commerce store. Since its inception, Oak has progressed into a full lifestyle brand with its own namesake clothing collection. Catering to the menswear and womenswear markets, designer fashion labels stocked by all Oak stores includes, Band of Outsiders, Unconditional, h by Hudson, Chronicles of Never, Ksubi, Double Identity and Neurotica.

Oak NYC Store

Oak store on New York’s North 8th Street.

Oi Polloi:

Founded in Manchester, England in the summer of 2002, Oi Polloi is a dedicated menswear boutique aiming to provide functional and fresh fashions. The online fashion store searches worldwide to find the best in international fashion, offering both time-honoured and contemporary classics. Oi Polloi aim to offer, only the best available – design-led pieces, with a commitment to quality.

A decade after its foundation, the philosophy and aims of Oi Polloi remain the same – to provide top quality menswear, footwear and accessories. Fashion labels stocked by Oi Polloi include, Brooks, Common People, Clarks Originals, Universal Works, Norse Projects, Loake, Kelty Vintage and Oliver Spencer.

Additionally, on occasion, Oi Polloi works with some of their favourite brands on collaborations, or even their own products. For example, Oi Polloi has recently collaborated with Arrow Moccasins, adding their own touches when the shoes arrive in the UK. So when visiting this online boutique, make sure to check out what unique pieces Oi Polloi has to offer.

Eye Goodies:

For lovers of top quality eyewear, Eye Goodies is the online boutique for you. Established in 2006, out of a love of eyewear, by those with many years of experience in hi-end eyewear boutiques. The Eye Goodies team hand selects each and every item, giving the perfect mix of brands and styles. The online boutique’s extensive offering includes eyewear from Cutler & Gross, Karen Walker, Chronicles of Never, Ray Ban and Gucci.

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