An independent list for 2012 highlighting the best of the best Australian Fashion Blogs
Just a decade ago, people rushed to their nearest newsstand or newsagent to snap up a copy of their favourite fashion magazine to read and view all the latest fashion news and trends. Now, thanks to the widespread accessibility and convenience of the internet, there is a rising influence on the fashion industry…the Fashion Blogger.
Whether it is liked or not, fashion bloggers give the fashion industry (from the designers to buyers to stockists), instant feedback on collections, events and general gossip. Many bloggers have become so influential that they are considered ‘opinion deal breakers’ – it’s like an online equivalent to a celebrity endorsement so to speak. If the blogger takes notice of a specific brand or item, their opinion can count as much (if not more) than a celebrity snapped wearing the label.
The fashion industry has obviously taken notice of the rising influence of the fashion blogger and uses them in a variety of roles, including advertiser, promoter and stylist. If you were in any doubt about the influence of the fashion blogger, half of the press that attended September 2011 London Fashion Week were bloggers.
So stay up to date with all the latest fashion news, gossip and collections, by checking out the best fashion blogs that Australia has to offer.
Boho Beauty, mandy Shadforth of Oracle Fox
Marching to the beat of her own fashion drum, Mandy Shadforth has developed a huge following with her fashion blog, Oracle Fox. Not your typical fashion blogger, Mandy is a professional contemporary visual artist who started her blog to use up her extra creative energy in an interactive way. Through Oracle Fox, Mandy shares her artistic inspirations, as well as all things to do with photography, fashion and art. Wonderfully bohemian, Mandy’s editorials of lookbooks and her own self-styled ensembles reflect her free spirit and eccentric, yet stylish look. Definitely a must read for all the bohemian hippy chicks out there that need some inspiration.
Visit Oracle Fox, here.
Fashion journalist and industry insider, Patty Huntington launched her eponymous blog [Frockwriter] in 2008, after covering the happenings in the fashion industry for 20 years, writing for the likes of WWD. Known for an easy-to-read writing style, well-researched work and breaking hot news stories, Patty’s blog has become a worldwide world wide success with over 50,000 followers a month.
Visit [Frockwriter], here.
Fans of footwear need look no further than Imelda. Launched in 2007, founder Matt Jordan has channelled “The Despotic Queen of Shoes” and former First Lady of the Philippines, Imelda Marcos in his footwear-focused fashion blog. Matt has used his expertise in marketing and PR to turn his footwear blog into an international success, even helping to launch the careers of designers such as Nicholas Kirkwood and Camilla Skovgaard. Imelda has become one of the world’s leading authorities in the hottest footwear trends and provides, sometimes tongue-n-cheek insights into the latest collections.
Visit Imelda, here.
Sydney-based fashion stylist, street-style photographer and ‘Tokyo-phile’, Hayley Hughes has become an international sensation in the fashion world with her personal fashion blog, Fashion Hayley. Hayley treats her readers to a daily exposé of what she is wearing, loves, interested and inspired by – and anything fashion. Her posts are well-written,personal and honest, and her outfits are always polished, wearable and feature a fun ‘fashion hayley’ twist. A self-proclaimed ‘lover of Melbourne’s sub-cultures’, Hayley also works as a street-style photographer for On The Streets of Sydney, so you can be sure that this girl has her finger firmly on the fashion pulse. You can also check out some of Hayley’s street-style in the book editied by Bonnie English and Liliana Pomazan, Australian Fashion Unstitched: The Last 60 Years Fashion Hayley is a must read for those looking for some serious fashion inspiration.
Visit Fashion Hayley, here.
The Sydney Girl:
Joelyne Karen – Founder of The Sydney Girl
Founded by Sydney-born fashionista, Joelyne Karen, The Sydney Girl is full of style and beauty tips, fashion commentary and sneak previews of some of Sydney’s hottest up and coming labels. Joelyne hopes to inspire her readers with her daily ‘what I wore’ features, with her expertly styled outfits put together using her experiences in the fashion industry. Her style savvy blog is growing in popularity all the time – The Sydney Girl has recently collaborated with some top Australian brands including, Fashion Exposed Australia, Celebrity Thread and The Laser Lounge.
Visit The Sydney Girl, here.
Harper and Harley:
Founded by Sara Donaldson in 2008, Harper and Harley, is her platform for developing her creative eye and direction. Sharing her journey through the world of fashion, Sara shares her wardrobe must haves, where to buy the hottest trends, the latest collections from Australia’s finest designers, all the latest fashion news and gossip, as well as random musings, which give the reader a real sense of who Sara is as a person.
Visit Harper and Harley, here.
Editor of Melbourne-based fashion blog Lady Melbourne, Phoebe Montague has become so well known for her fashion commentary and style that she won the ‘Best Fashion Blog’ title at 2009’s NuffNang’s Asia-Pacific Blog Awards. Upon leaving school, Phoebe was determined to become a fashion journalist; however, as many know, the fashion print industry is extremely difficult to break into. Rather than abandon her career plans, Phoebe decided to work on turning the Lady Melbourne blog she had been developing for years into an effective multimedia brand of its own.
Phoebe has certainly been successful in her endeavours with her blog attracting 70,000 visitors a month to check out her style advice, hints on etiquette and guidance on all things fashion. Lady Melbourne also provides a commentary on the fashion shows and art events in Melbourne, and has recently expanded into Lady Melbourne TV, where Phoebe chats fashion over cosy cups of tea. Lady Melbourne is a must read and a must watch.
Visit Lady Melbourne, here.
Sea of Ghosts:
Alicia Hannah Naomi – Image Courtesy of Sea of Ghosts
The edgy yet sophisticated Sea of Ghosts is the brainchild of self confessed ‘social misfit and inspired madman’, Alicia Hannah Naomi. Founded in 2008, Sea of Ghosts is a chronicle of fashion, shopping and the ever-evolving wardrobe of the Melbourne-based jewellery designer. A celebration of all things ‘dark and whimsical’, Sea of Ghosts is a must read blog for fans of the darker side of fashion.
Visit Sea of Ghosts, here.
I Want What She’s Wearing:
Founded by the beautiful style student and aspiring photographer, Rachel Yabsley, ‘I Want What She’s Wearing’ is a fun and light-hearted look at style on the streets of Australia, with all photo’s being taken by Rachel herself. The blog also showcases the latest seasonal collections from Australia’s finest fashion labels, giving you the perfect inspirations for your next outfit, or for your whole seasonal wardrobe.
Visit I Want What She’s Wearing, here.
Not So Naked:
Writer and photographer, Chanelle Leslie and fashion fanatic, Amanda Lim, work beautifully together on their blog Not So Naked. The Adelaide-based duo founded their style blog out of a desire for original content on the Adelaide fashion scene. With a lot of the beautiful photography being taken by Chanelle, the blog is a virtual record of all things that inspire the pair. If you have a fondness for good music, decent art, innovative design and stylish fashion then add Not So Naked to your Blogroll.
Visit Not So Naked, here.
Little Black Book:
Fashion Blogger, Emily Fang – Photograph Courtesy of Little Black Book
Full-time university student, freelance stylist and occasional photographer, Emily Fang founded Sydney-based blog Little Black Book in 2008 as a way to express herself and explore the world of fashion journalism. Emily chronicles the best in runway fashion and visual arts, her own personal style and inspiration, and interesting insights into Emily’s career as a fashion stylist. In a unique twist from many of the fashion blogs out there, Little Black Book also acts as a semi-directory for her Sydney-based readers on all the local sales and bargains. Such is Emily’s success in the blogging world that she picked up the Best Fashion Blog Award at the 2010 Australian Fashion Awards.
Visit Little Black Book, here.
The fashion world can often have a reputation for being discriminating against the fuller-figured and curvy ladies; However, Sonya of Australia Fatshion is fighting back. Not only does Sonya document her daily wears to inspire the style choices of her readers, she also trawls through the shopping centres and department stores in the hunt of trendy, affordable and fashionable clothing for the plus sized figure. She documents all her fabulous fatshion finds to her readership and sends an important message about embracing your body shape, no matter your size.
Visit Australian Fatshion, here.
The creation of aspiring designer and fashion student Darren Luk, Boy Moments is a fashion and photography blog. Filled to the brim with interesting photographs of industry events and latest fashion trends, Boy Moments is sure to inspire with not just Darren’s personal style, but also with the content of his photographs. Darren is always looking to feature up and coming and young designers, so make sure you check in with Boy Moments regularly to avoid missing the next big thing.
Visit Boy Moments, here.
Friend in Fashion:
Super stylish Jasmin Howell founded Friend in Fashion in 2009 to record and share her love of fashion. An avid fan of vintage fashion, there is always a quirky retro element to her outfits that are bound to inspire vintage hunters out there. All Jasmine’s posts are light and upbeat – a bright energy that is mirrored in the images of both herself and the scenes that inspire her. If you are always looking on the brighter side of things, then Friend in Fashion is the blog for you.
Visit Friend in Fashion, here.
Zanita Whittington – Model and founder of Fashion Blog, Zanita
Stunning model and talented fashion photographer, Zanita Whittington is the lady behind the uber-chic blog Zanita. Zanita takes all her own photographs documenting her personal laid-back Australian style, with touches of Parisian chic. Fans of quirky fashion will find heaps of inspiration in her unique fashion ensembles, mixing classic pieces with modern, kitsch accents. Additionally, for avid followers of Rosemount Australian Fashion Week, Zanita’s beautiful hazily-lit photographs of the runway are the perfect documentation.
Visit Zanita, here.
An Australian Wintour:
Founder of An Australian Wintour¸ Megan Aney entered the world of fashion blogging under unusual circumstances. As a professional dancer, she sustained an injury, which prevented her from dancing again. Bed bound, Megan pored over fashion magazines and fell in love with the industry and the people involved. From this love, An Australian Wintour was born in 2008 as a way for Megan to reach out into a community which she had not been previously involved – but was desperate to know. Her blog is one of the most informative around with sections dedicated to beauty, what to wear, fashion news, fashion events and Fashion Week. Megan has used her blog as a platform to launch her own career in fashion, certainly an inspiration for those wanting to get into the fashion industry without any previous experience.
Visit An Australian Wintour, here.
Model Tessa-Jay Slight, launched her blog Circa Now in 2008 after being inspired from other fashion blogs. Circa Now initially started out as a hub to share all her fashion, modelling and designer photographs with her friends. However, within just a few months, Tessa-Jay’s blog sky-rocketed in popularity, receiving a huge number of hits each month. Thanks to Circa Now, Tessa-Jay has received a whole host of new opportunities within the fashion industry and is praised for her candid backstage blogs from Rosemount Australian Fashion Week. Tessa-Jay has fully embraced working in the online fashion community and always has something of fun or interest to publish for her loyal readership.
Visit Circa Now, here.
Gary Pepper Vintage:
Fashion-entrepreneur Nicole Warne, thefounder of Gary Pepper Vintage, was easily the most photographed person at Rosemount Australian Fashion Week in 2011. Looking at her blog it’s easy to see why. Nicole is always immaculately turned out and beautifully styled, playing with colour, silhouettes and vintage pieces. Through her personal and revealing blog, Nicole shares her musings on fashion, as well as her expertise as a photographer, model and stylist. Users can also shop Gary Pepper Vintage for Nicole’s vintage pieces, which she expertly models herself.
Visit Gary Pepper Vintage, here.
K is for Kani:
Connie Cao – Photograph courtesy of K is for Kami
Marketing and Law student, Connie Cao (all her friends call her Kani), founded K is for Kani in 2010 to balance out her studies and fuel her interest in fashion. With the ultimate dream of working in fashion and design, Connie is well on her way, with her natural ability for mixing colours, textures and prints into inspirational ensembles. Also a fan of kitsch and vintage, Connie has a store where she sells her gorgeous vintage finds and a few pieces of her own creation – visit Vintage with Kani, here.
Visit K is for Kani, here.
What Would Karl Do:
Jess Dempsey, founder of What Would Karl Do, has the hippy, boho-chic look down to perfection, and is always on hand to share her accessory-heavy, yet balanced outfits with her readership. As a successful fashion stylist, Jess’s blog is full of inspirational outfits, as well as displaying the results of Jess’s efforts styling other people. What Would Karl Do often features blog posts on clients Jess has styled for different events, offering interesting insights into the life and exploits of a successful stylist.
Visit What Would Karl Do, here.
The Best of the Rest
There are so many great fashion bloggers across Australia; it was hard to limit the list, so here are a few extra style blogs that are worth a quick mention (and a quick look)
Emma started her style blog, Spin Dizzy Fall as a ‘behind the scenes’ look into the workings of her vintage store of the same name. Spin Dizzy Fall quickly evolved into a fashion blog full of all things vintage – a must read for fans of retro fashion.
Big-Haired Beauty – Chow from Heart & Bleecker
Perth-based Chow, founder of Heart & Bleecker, loves all things leopard and is known for her signature big, beautiful hair. Chow posts loads of personal style shots and has a seriously enviable wardrobe, featuring heaps of Lover, Sass & Bide, Acne and Alexander Wang. A super blog for some style inspiration – or just to go green with envy.
Queensland-based Katie founded Be Inspired in 2010 to share her thoughts on fashion, trends, bargain buys and her loves. With an interest in providing her readers with the best in affordable fashion, she has a real talent for working seasonal trends into outfits that are super stylish and seriously affordable.
Gorgeous Melbourne-based Michelle launched her style blog, Michelle’s Style File on 1st January 2011. Using her trusty camera and its self timer, Michelle documents her personal style in a fun and easily accessible way.
Founded by Vanessa Gollasch, the visually stunning Flip & Style documents her own unique personal style, perfect inspiration for fashion fans wanting something a bit different. For fashionista’s interested in the latest trends, Flip & Style has a handy trend page, featuring a wide range of trends, to fit the varied individual styles of her readers.
Founded by former magazine editor and journalist, Paula Joye, Life Styled is a hub of all things stylish – be it a lipstick, a dress or even a cocktail. Experienced fashionista Paula, only blogs about the things that she genuinely loves in the hopes that her readers will be inspired to love it too.
Hannah Rose, talented writer and founder of Capture the Castle
A lesson in how to write a good blog, Capture the Castle was founded by media uber-stylish media student Hannah Rose. Each of Hannah Rose’s blogs is beautifully written and truly captivates the reader – no one can make a fashion collection or a trend seem more exciting than Hannah Rose. A must read fashion lovers (or in fact anyone) who has desires of writing a blog of their own –truly inspiring.
Launched in 2008, Love More is the brain child of Annabel Wendt that features some of the finest fashion label campaigns as well as some inspirational photography campaigns. This fashion blog is a must read for fans of unusual and unique photography.
Sydney-based stylist, Lenya Jones, founded Fashion Loving Stylist to give a beside the scenes look into the fashion and movie world, as well as giving her non-domestic readers an insight into what its like to be a fashionista in Australia. Drawing inspirations from her New York heritage and experiences working in Paris, Lenya shares her unique style and aesthetic – a must read for aspiring stylists.
Fashion and photography lover Lee Oliveira started his namesake fashion blog in 2010 and is known as one of the hottest and most influential street style bloggers there is. Lee has an amazing talent for spotting the best fashion on the street, so much so that Gucci recently chose him as their first street style photographer providing them with street style shots of people dressed in Gucci around the globe.