Boutique Ladies Fashion by Jessie White
View recent Shakuhachi Collections on Australian Fashion Review Blog.
Introduction to the Shakuhachi Fashion Label
Self taught fashion designer, Jessie White, launched her womenswear label ‘Shakuhachi’ in 2000 with a small collection of handmade t-shirts, made on a budget of just $400. Jessie presented the three-piece neon printed t-shirt range to a boutique in Melbourne, Australia and it was bought on the spot. She had started to make her mark on the Australian fashion industry, yet Jessie remains a bit of anomaly – she bases herself in Bali, concentrating on slowly expanding her brand.
As the Shakuhachi brand began to grow, it started to become regularly featured in the fashion press, including Harpers Bazaar, Marie Claire, Madison, Australian Vogue and Yen. The label that rose out of a love of art and fashion, has grown up in recent years with recent Shakuhachi collections showing a more mature side of the Shakuhachi brand. The label’s current collections focus primarily on exquisitely tailored garments, clever detailing and stand-out prints, with the silhouettes being functional, yet feminine.
Jessie White’s label has come along way from the humble three-piece debut collection – Shakuhachi has reached cult status within the fashion industry and has become a name that is known in every corner of the world. As of early 2012, the Shakuhachi collections were available through a variety of stores such as New Zealand, Asia, USA and the UK and is stocked in a range of exclusive boutiques and department stores nationally including Tuchuzy, Capital L and David Jones. A full list of stockist can be found on the official Shakuhachi website.
Shakuhachi Fashion Label: Key Dates
- 2000: Self-taught designer, Jessie White, launches her womenswear fashion label, ‘Shakuhachi’ with a small collection of handmade t-shirts.
- 2007: The Shakuhachi fashion label makes it solo runway debut at Rosemount Australian Fashion Week, with their Spring/Summer 2007-08 collection entitled ‘My Life in Pink’.
- 2010: The Shakuhachi label is picked up to be stocked in Urban Outfitters high-end capsule stores.
- 2012: International model Rachel Rutt stars as the face Shakuhachi Autumn/Winter 2012 collection, ‘California Dreaming’.
Aesthetic of the Shakuhachi Brand
Taking inspiration from original artwork and classic cult films, the Shakuhachi aesthetic combines elements of girlish charm and bohemian flare. The signature brand aesthetic has matured over recent years, with the use of sleek tailoring, chic detailing and dynamic prints. Each Shakuhachi collection focuses on femininity, while still being functional and wearable – it is a design philosophy that has won the brand a loyal and international following
Visit the official Shakuhachi website, here.