Serpent & The Swan Fashion Label

A boutique Australian fashion label by Hayley & Lauri Smith

Up-and-coming fashion label Serpent & the Swan is an exciting collaboration by sister-duo Hayley and Lauri Smith. Although the Autumn/Winter 2010 collection represents their first ever collection, the duo have already displayed maturity in their label through their unique boutique style and quality intricate garment finishes.

Australian Fashion Review was pleased when the girls agreed for an exclusive interview.

Q1) Can you tell us a bit about yourselves and what Serpent and the Swan is?

‘Serpent & the Swan’ is collaboration between two sisters, Hayley and Lauri Smith.

We are originally Lithuanian by decent, but were born in South Africa. At a young age we migrated to Melbourne were we grew up. We eventually moved to Sydney in our late teens, were we currently live.

Hayley wanted to be a fashion designer ever since she could talk. She has had over a decade of experience designing for some of the top global brands both locally and internationally.

Lauri has studied Fine Arts and Special effects. She has worked creating prosthetics and monsters for the film and the television industry for the past 5 years.

The label was formed nine months ago over a family dinner when we realized we could combine our different backgrounds to express our shared, unique creative vision.

Q2) What does your first collection (Autumn/Winter 2010) represent?

Our Autumn/Winter 10’ collection was born out of our desire to express our appreciation and shared fascination with the animal kingdom and the beauty in nature’s abnormalities.

We entitled the collection ‘What Lies Beneath…’ as our aim was to entice our audience to take a closer look underneath the surface of things and see the charm in the unseen. We sought to express this idea by adorning our garments with our signature, animal inspired, handcrafted buttons, brooches and zippers.

Our label’s name ‘Serpent & the Swan’ came from the idea of dualism in nature.

Our collection is targeted at anyone who wants to look individual and appreciates art and design.

Q3) What do you hope to accomplish with your fashion label? What is the dream?

We aim to constantly create unique pieces with strong identities.

We would eventually like to extend our brand to include shoes, bags and an extensive jewellery range for both men and women.

Our dream is to be recognized in Australia and overseas as a label that will always create the unexpected and stay true to its roots.

Q4) Who are your favorite fashion designers and what about them inspires you? What else inspires you?

Rather than looking to other fashion designers for inspiration, we look to other creative and sensory forms such as animals, nature, anatomy, music, film and art.  These things feed our creativity.

Q5) If you could pick someone famous that best represents your labels style, which would it, be? Alternatively, what famous person/s would you want wearing your label?

We would love to see Beth Gibbons (Portishead), Bjork, Chan Marshal (Cat Power), Patti Smith, Nick Cave and Johnny Deep wearing our label… just to name a few…

Q6) Complete the following sentence: Our fashion label is unique because?

Our fashion label is unique because it brings together a balance of art and design while conveying what is true to our shared visual aesthetic.

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