Satu Women’s Fashion label

Satu Clothing – A Boutique Australian fashion label by Chole Kerr

View Satu fashion collections on Australian Fashion Review Blog

Satu Fashion Label by Chole Kerr

Satu Women's Fashion

Introduce the Satu label and tell us about yourself.

Satu was created by Melbourne born and raised Designer Chole Kerr.

The desire to work in Fashion came from a very young age with the school holidays being spent with her grandmother who was a trained seamstress. This was the beginning of the learning process about fabric, design and pattern making.

These skills intern with a savvy business mind inherited from her father led to the natural progression and desire to develop a fashion label.

After completing School the world beckoned and Chole moved to Scotland where she spent Two years working and travelling around Europe and Asia. This had ignited a long term desire to continue to seek out new things and engage with different cultures.

Upon returning from travels Chole was accepted to study fashion at the prestigious RMIT. Finishing with excellent grades and a few design awards along the way, she was quickly picked up to design for cult Australian knit wear label Viktoria and Woods. After two years as designer the ever growing urge to start something of her own took over and Satu was born.

Satu first landed in Store with the Winter 2009 Collection in February of that year.

Further to the development of the label, Chole is a lecturer at the Melbourne School of Fashion in textiles. Her interest in textiles and education drive the quality of the fabrication in her garments.


What does the Satu label specialise in?

Satu is purely a womenswear label. The garments are made from the finest fabrics with a seasonal focus, winter utilises beautiful merinos while summer embraces light, natural, breathable fibres.

Satu Concentrates on clean lines and a soft silhouette, each piece can be styled on its own or garments layered to create an individual aesthetic. For the Satu customer it is all about fit, comfort and quality allowing her to look amazing while feeling relaxed and confident.

Ranges are developed in a classic and understated style. The focus is on longevity of the garment allowing it to be something we through on over and over again.

We currently live in a time where trends are filtered through the

various levels of fashion and as a result we can end up looking the same. Satu is inspired to transcend seasons and possess a sense of ease in personal styling.

Each collection is created with the same direction, not holding bias to trends, age or body shape. New colours and styles invigorate the signature look, evolving with the Satu woman.

Each Satu piece is designed and made in Australia, fabrics are sourced and knitted from local suppliers. We are proud to be a part of the local economy, supporting Australian manufacturing and

sustaining the quality of our industry.

Satu Women's Fashion

What are the future plans for the Satu label?

Satu wishes to continue its expansion into women’s lives across Australia and fulfil “the old faithful” piece in every wardrobe.

Eventually we would like to find international stockists who promote Australian made labels.


Name some inspirations and fellow designers you draw inspiration from.

My Favourite designers which I love and are also inspired by in the way they use fabric and styling are:

  • Philip Lim – his execution of a concept and the precision of the brand are so fantastic!!!!! I love a garment that will translate from a catwalk into any girls wardrobe.
  • Tibi by Amy Smilovic – I love the fresh vibrancy, contemporary style, the mixture of fabrics and of course the print design.
  • Miuccia Prada – Prada aside one of my favourite label is Miu Miu! The genius of quirky meets sophistication so in love. My Miu Miu wedges (thick strap, buckle nude colour) are probably my favourite thing I own and my summer essential
  • Maison Martin Margiela – For his elusive persona and fusion of art on Fashion.


Name the ideal celebrity that reflects your labels style, or if celebrities have already worn the label – who are they?

I don’t buy into celebrity culture it does not interest me. I find so much solace and joy surrounding the people I know and love. My friends and family are the real people of this world and I gain so much more satisfaction hearing about their lives and desires. Seeing a stranger on the street or out at a bar sporting a Satu garment makes me happy and reinstalls why I love what I do.

That said………………… I love the personal style of Cate Blanchet, Natalia Vodianova, Kirsten Dunst.

Satu Women's Fashion

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