Designer women’s eyewear by Sass and Bide
Collection: Summer 2011/2012 – Ten styles
Words by Sass and Bide
sass & bide eyewear is an evolution of the aesthetic that embodies our collections….
where strong lines collide with fine detailing; modern silhouettes compete with vintage inspirations….where memories of a past reconnect a tomorrow.
A distinctly sass & bide twist permeates every frame, from the classic to the statement pieces – embossed metal braiding, rose gold chains on the Gran Chaco arms, inner rim metal lining or laser cut trims around the lenses in the Mendoza. Gun metal, rose gold & silver metals contrast the pop red, rust and orange hues and compliment the signature black, tort and leopard colourings. Metallic lenses add zest to the Santa Cruz aviator, while the hexagonal La Pampa is a statement in itself.
Beautifully echoed through each of the sunglasses is a symbol of Sarah-Jane and Heidi’s friendship, a star featured on the tip of every arm, which is the small star tattoo they share with each other.
The girls from the sass & bide family join Sarah-Jane and Heidi for the first time, as the faces of the campaign.
Starring Sarah-Jane Clarke, Heidi Middleton, Pip Edwards (senior creative & accessories designer), Samantha De Kauw (marketing manager), Georgina Rex (art director), Clementine Maconachie (visual merchandising manager) and “Mecks” (pr/marketing co-ordinator).
Visit the official Sass and Bide website here – http://www.sassandbide.com