Sass & Bide Women’s Clothing & Fashion

Sass & Bide Designer Clothing Label

An Australian Womens’ Designer label by Sarah-Jane Clarke and Heidi Middleton

See Sass and Bide Clothing collections or visit the official website

Sass and Bide is the story of two Aussie girlfriends -  Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide) who decided to follow a lifelong dream and passion for fashion. The first step was actually a venture overseas, setting up a stall in the famous Portobello Road Markets in Notting Hill, London.

Heidi is known to be the ‘brain child’ behind the innovative design, while Sarah-Jane’s was known for her extraordinary sense of style. They achieved relatively instant success in the markets and decided in 1999 to return to Australia for the new millennium. Basing themselves in Sydney, it was not long before Sass and Bide achieved a strong underground following, known for their unmistakable two inch zip and flattering fit for the world famous ‘Sass and Bide East Village Jean’.

Fashionistas Heidi Middleton and Sarah-Jane Clarke (image from Grazia)

Skip a couple of years ahead to 2001 and we see the girls launch their first seasonal collection ‘Lady Punk’ at the annual Mercedes Benz Fashion Week Sydney. Not surprisingly, Sass and Bide clothing received raving reviews both nationally and internationally. Fast forward to 2003 and we see Sass and Bide landing on the Catwalks of New York.

Doesn’t it all sound so simple? – all you need to do to get the level of success of Sass and Bide is to create a massive global following of fashionistas who adore your clothing creations and dominate the female fashion world within a matter of a few years!

Sass and Bide is now stocked in well-over twenty countries worldwide from Australia to Scandinavia to Lebanon to Puerto-Rico to Korea. Sass and Bide flagship boutique stores now exist in Sydney, Melbourne and Brisbane, as well as being stocked at department store David Jones, and streetwear giant General Pants Co. In September 2007, Sass and Bide released a  lingerie, collaboration with Lovable, before launching an eyewear sunglasses collection.

Sass and Bide actually have two boutique label names – ‘S and B’ which is targeted to the younger market (but not restricted too that class of course!), and Sass and Bide self titled – the original boutique label.

Flagship Boutique Stores in Australia include:

Sydney – Paddington (132 Oxford St), Chatswood (Chatswood Chase, Victoria Ave), Bondi (Westfield Bondi Junction)

Melbourne – South Yarra (531 Chapel St), Melbourne GPO (Bourke St), Chadstone (1341 Dandenong Rd), Doncaster (Westfield Doncaster), Richmond (141 Bridge Rd)

Brisbane – Fortitude Valley (46 James St)

Adelaide – Adelaide City (245 Rundle St)

Perth – Perth City (34 King St)

Canberra – Canberra City (Bunda St)

FASHION DESIGNER'S DIRECTORY