First full collection from Arabella Ramsay’s younger sis, Ryder
“A bit of country… a lot of romance.” – Arabella Ramsay on her diffusion line Ryder by Arabella Ramsay.
Iconic Melbourne fashion designer Arabella Ramsay has launched a sister brand to her self-titled label. Ryder by Arabella Ramsay is aimed at the younger audience who want to express their inner fashionista without the hefty designer price tag. The younger sister is all about channeling Arabella’s country roots of her upbringing on a sheep farm in Kyneton, bringing rancher denim and flannel into the city.
As opposed to the girly floaty dresses, soft silks and delicate florals of the mainline collections, Ryder by Arabella Ramsay is edgy and tougher, featuring flannel shirts, stripy jumps, denim waistcoats, cropped leather jackets and coloured denim jeans, giving a contemporary 1970’s folk feel. Arabella says of her diffusion line: “I have never embarked on denim, I have personally been too scared to take the plunge. But now we are offering the perfect-fit jean and I’m happy with the final product. Ryder is all about being worn every day. It’s the jeans and flannels that have really taken on my country upbringing in a roundabout way.”
Affordable and casual, the full debut Ryder by Arabella Ramsay collection for winter 2012, remains true to Arabella’s signature aesthetic of fun and flirty styling, clashing prints and colours, to give the vintage boho feel she has become so well known for. Arabella has transformed childhood memories into a carefree collection that plays with texture and shape, for effortless everyday style.
The first full collection for Autumn/Winter 2012 has been sold exclusively to Australian department store Myer, and will be available in 18 of their stores across the country. So without further ado we present the Autumn/Winter 2012 collection from Ryder by Arabella Ramsay…Enjoy!