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Perks & Mini – PAM Brand
PAM Fashion – Perks & Mini
Melbourne Fashion by Shauna T & Mischa Hollenbach Misha came back to Australia after doing graphics for underground skate label FUCT in the US. Upon his return he met his love to be Shauna. It was the summer of 1999, and all was well – PAM was brewing. The following year Mischa and Shauna tied the knot and PAM was formed. PAM fashion label is actually the initials for Perks and Mini, a brand that has established itself internationally as a leader in underground street style fashion. PAM is like a collaborative art workshop combining fashion, music, graphic art, and design. PAM fashion releases have included sunglasses, jewellery, clothing and accessories such as hats and shoes.
Pam Jewellery – Fangs
Perks & Mini Shoes Despite PAMs success within Australia and overseas, PAM is a label built on fun that does not take itself too seriously… We quote “Perks and Mini fell in love in a world called Shitland, and neither of them felt like they really fit in there. Together they planned to escape to Forevereverland, where things were much nicer. They began to make things like art, toys, books, fashion, accessories, graphic design and music- nice things that would help them make a new world. Consequently they want to give something back to the world, as a way of saying “thank you” for the things they love, and to show that even in Shitland good things are happening and that there is fun to be had.”
PAM Super Sunglassses (colaboration)
PAMBooks Clothing – Tshirt As well as the Perks and Mini fashion, there is PAMbooks which is a small independent publisher with the aim of providing a medium for artists work in the spirit of independent design, art and culture. As of 2009, there were 16 PAMBooks released, all limited to only 1,000 copies. PAM has already done a collaboration with COLAB Eyewear to create a limited edition set of sunnies, as well as with Italian made sunglass label Super Sunglasses. Australian Fashion Review is a fan of PAM. Even if it is shitland, we see beyond the crap.
Perks & Mini Hat
PAM Tshirt – Clothing Check out other recent fashion profiles
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Please be aware that this fashion article was last modified on the 7th January, 2012. Although London Fashion Blog endeavours to keep the fashion information as timely and as relevant as possible, we may not be 100% up to date. | 
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