Comments on: The Online Fashion Trend in 2010

By: Sarah

Sarah — Wed, 28 Jul 2010 14:10:30 +0000

Beaut – its definately a combination of both. The trust factor comes as most of the bigger retailers offer free exchanges/swaps with no questions. This is a must given that sizing fluctuates so much between labels.

The convenience of the bigger eretailers also helps – they often have a range of items which i’ll purchase at the onetime rather than individually from many stores.

By: TIm

TIm — Sun, 18 Jul 2010 20:36:47 +0000

online shopping is the way of the future – for fashion and everything else…

By: Beaut Vintage Australia

Beaut Vintage Australia — Sun, 18 Jul 2010 03:16:44 +0000

Sarah,
Being a small online retailer myself
I am wondering why do you just buy from the biggest online shops.
Is the brand power or ‘the trust’ factor?
or something else??

What would you like to see from a online retailer.
What can we offer ‘you’ as the consumer to increase the ‘trust’ factor.

Just wondering,
Thanks in advance
Beaut xxxx

By: Sarah

Sarah — Fri, 16 Jul 2010 12:28:00 +0000

I think many fashion labels are creating facebook pages and twitter accounts just to get on the bandwagon and dont really add any value to the brands.

In saying that, I do a lot my wardrobe buying online these days although i only buy from the biggest online shops.

By: Jess

Jess — Fri, 16 Jul 2010 09:54:26 +0000

Although i have been browsing online significantly more this year, i am still reluctant to buy anything online – mainly because i’m unsure of the fit/sizing.

However, there seem to be more online shops that are offering free returns/exchanges which seems to make the process more attractive…