Menswear Channeling Parisian Street Style from Zach Carter
View recent Mr. Carter Collections on Australian Fashion review Blog
Australian Fashion Review Blog were lucky enough to catch up with crew behind boutique brand Mr. Carter. Here’s what they had to say.
Who is behind the Mr. Carter fashion label and what does the brand specialise in?
Mr. Carter is Sydney-based menswear brand that was born out of distaste for the classic aesthetic, refusing to capitalise on ‘heritage’ branding. Instead, we’ve trashed tradition in favour of something far more accessible – specialising in an upscale version of gritty Parisian street style and an emphasis on tailored, quality fabrications for the 20-something male.
How did it all start for Mr. Carter? When and where was the label founded?
Founder and Director, Zach Carter, has come from an international design background, gaining experience with brands such as Anglomania and Vivienne Westwood – before launching his namesake label in late 2011. Mr. Carter is based in Sydney and is headed up by a small, but ambitious team who are rolling out big plans for the brand in the coming months.
What are the future plans for the Mr. Carter?
This year we’ll be building the PR side of the business, mainly strengthening our brand awareness, as well as picking up a few more boutiques stockists. Fashion week in Melbourne and Sydney will also be fun – there may even be an overseas trip or two.
Name some inspirations and fellow designers the Mr. Carter label draws inspiration from.
Mr. Carter is Sydney based, but we definitely approach our design with an international focus, mashing elements of luxury and the street – by offering an upscale version of gritty Parisian street style, for the young and adventurous troublemaker. For inspiration, we like street style snaps, fashionand photography blogs like Yimmy Yayo and a few things that magazines like Jalouse and NO Magazine are doing with video and editorials.
Name the ideal celebrity that reflects the Mr. Carter style
Our brand is all about stepping away from the traditional ideas of celebrity or fashion icons. Instead, we’re inspired by the young misfit; a hyper-smart consumer who approaches daily adventure and antics with a streetwise sensibility. The diverse Mr. Carter product line allows the wearer to curate their own personal styling with a mix of high and low, formal and casual pieces. That said, we wouldn’t mind seeing our fave model Ashley Smith hanging around backstage in the Mr. Carter Alabama sweater.
Where are the Mr. Carter collections stocked?
Mr. Carter’s debut A/W 2012 collection has been picked up by 10 boutiques across the country, including Above the Clouds in Sydney, Pitbull Mansion in Hobart, Perth’s Father Clothing and Angus Black in Brisbane. We’ve also just launched an online e-boutique at For-Tomorrow Sydney.
Visit the official Mr. Carter website, here.