Mjölk Designer Clothing & Fashion

Mjolk mens & womens clothing label by Lars Stoten & John Clark

See Mjölk fashion collections here – Mjölk Fashion

..if only my arms were a lifeboat i could have held onto your heart..

Mjolk fashion

The first thing that would probably spring into your mind when I mention the fashion label Mjolk is the fact the brand sounds very ‘Un-Australian’. And you’d be right in thinking that given that Mjolk was actually born in Sweden in 2003 through creators John Clarke (an ex-Central St Martins College of Arts and Design) and Lars Stolen (Danmarks DesignSkole graduate). Even though this brand initially started in Sweden, I have chosen to adopt it as an Australian fashion label given that the brand moved and really ‘established’ itself on Australian shores a year after its creation, in 2004.

In it’s very short history, Mjolk has had worldwide success with a large underground following. Mjolk clothing has dressed the famous faces in British band Franz Ferdinand, Australian rockstars Jet, Ben Lee, and Grinspoon, and disco queens the Scissor Sisters. The fashion label has recently expanded their target market and reach of potential fans by releasing their much anticipated womens clothing collection. First impressions of Mjolk womans clothing has been very positive, re-enforcing the reasons why Mjolk is stocked worldwide including Blessing New York, Chocolate Club Sao Paolo and Loveless and Midwest Tokyo.

Mjolk clothing can be described as clean cut and made from the highest quality materials. Staple colours of black and white feature prominently throughout the Mjolk clothing collections, however more recently, bright colours such as purple, yellow and green are evident, exemplifying the need to express individuality. The most successful Mjolk Clothing items to be released thus far include the tailored mens suits, skinny-fit blazers, slim-fitted shirts, and skinny leg jeans.

Most recently (2010), Mjolk have collaborated with UK High Street powerhouse TopMan to release a limited edition collection for the Northern Hemisphere Spring/Summer 2010. The Mjolk x TopMan range is part of the Lens Designer Collections. Unsuprisingly, the Lens ranges often sell out within days. You can read more about this here.

If you like the style of Mjolk, we suggest you check out other Australian fashion labels - Chronicles of Never, Trimapee, Beat Poet and Saint Augustine Academy as well.

Mjolk Mens Clothing & Fashion