Mjölk Designer Clothing & FashionFirst published on the Last Modified on the
Menswear Fashion Label by Lars Stoten
View recent Mjolk Collections on Australian Fashion Review Blog
Introduction to the Mjolk Fashion Label
“If only my arms were a lifeboat I could have held onto your heart…” – Mjolk
Directional designers Lars Stoten, Danmarks Design Skole graduate, and ex-Central St Martins College of Art and Design, John Clark, launched their fashion label ‘Mjolk’ in Southern Sweden in 2003. The following year, the Mjolk fashion label relocated to Australia as there was an opportunity to getting grants from the government if the clothing was manufactured in Australia. The Mjolk fashion label produced many seasonal collections in Australia, which were soon being sold throughout Europe and Japan. Unfortunately John and Lars could not make their professional relationship work, which led to the John moving on to pastures new and Lars taking full control of Mjolk.
Following the departure of John, Lars relocated to New York, taking his cult menswear label, Mjolk with him. The move saw the brand to go from strength and strength, and continue with its growth, which has included small capsule womenswear collections, a long-standing collaboration with the Topman Lens Project, a successful online boutique, a bespoke footwear service and several successful catwalk presentations. As of 2012, the Mjolk menswear collections were available in selected boutiques throughout the world, with a particularly strong following in Australia, Japan and the US.
Mjolk Fashion Label: Key Dates
Aesthetic of the Mjolk Brand
Since inception the Mjolk fashion label has become well known for its exquisitely tailored collection made from the highest quality materials, with a clean cut and simple aesthetic. With looser silhouettes that emphasize proportion and colour, the most intriguing element of Stoten’s collections are the attention to detail.
It is the signature Mjolk aesthetic that has gained the brand a cult underground following throughout the world, with a strong following in the world of music. The brand has dressed the likes of British band Franz Ferdinand, Australian rockers Jet, Ben Lee and Grinspoon, and American disco queens Sciscor Sisters.
Visit the official Mjolk website, here.