Fashion Review Australia

Showcasing Australian boutique fashion clothing and accessories

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Mjölk Clothing label

Mjolk clothing – male and female clothing

..if only my arms were a lifeboat i could have held onto your heart..

Mjolk Clothing Label Banner Large

The first thing that would probably spring into your mind when I mention the fashion label Mjolk is the fact the brand sounds very ‘Un-Australian’. And you’d be right in thinking that given that Mjolk was actually born in Sweden in 2003 through creators John Clarke (an ex-Central St Martins College of Arts and Design) and Lars Stolen (Danmarks DesignSkole graduate). Even though this brand initially started in Sweden, I have chosen to adopt it as an Australian fashion label given that the brand moved and really ‘established’ itself on Australian shores a year after its creation, in 2004.

In it’s very short history, Mjolk has had worldwide success with a large underground following. Mjolk clothing has dressed the famous faces in British band Franz Ferdinand, Australian rockstars Jet, Ben Lee, and Grinspoon, and disco queens the Scissor Sisters. The fashion label has recently expanded their target market and reach of potential fans by releasing their much anticipated womens clothing collection. First impressions of Mjolk womans clothing has been very positive, re-enforcing the reasons why Mjolk is stocked worldwide including Blessing New York, Chocolate Club Sao Paolo and Loveless and Midwest Tokyo.

Mjolk clothing can be described as clean cut and made from the highest quality materials. Staple colours of black and white feature prominently throughout the Mjolk clothing collections, however more recently, bright colours such as purple, yellow and green are evident, exemplifying the need to express individuality. The most successful Mjolk Clothing items to be released thus far include the tailored mens suits, skinny-fit blazers, slim-fitted shirts, and skinny leg jeans.

Watch out for Mjolk clothing for men and women.