Mimco Bags, Jewellery, Shoes & Fashion Accessories

Mimco Australia – Womens Fashion Accessories

Ask any fashion conscious girl in Australia whether they have heard of fashion label Mimco, and they will laugh at you with an expression of “are you serious”!? Mimco is arguably Australia’s leading accessories brand. Mimco is not only popular amongst Australian females, but is international recognized with a host of celebrities constantly being photographed wearing Mimco products. Mimco accessories include the acclaimed Mimco handbags (which became so famous after making an appearance on the television series Sex in the City), Mimco jewellery (such as necklaces, bracelets and earrings), Mimco accessories such as hair clips, belts, as well as Mimco knitwear including hats, beanies and scarfs.

Mimco was founded in 1996 by Amanda Briskin, a woman who had no formal training or design experience within the fashion industry. Presently, Mimco is the only brand in Australia that dominates multiple accessories lines including (as mentioned above) jewellery, handbags and knitwear. Other than the 16 (and growing) Mimco shops located in Australia, David Jones department stores have the exclusive right of stocking the lucrative Mimco brand. Amanda has made a name for herself by creating a label that is known to produce items with unique characteristics that ultimately ooze style and individuality. It is no wonder that she expresses such creativity by ensuring each and every one of her boutique stores are designed differently to tailor to the different markets.

Amanda Briskin has done amazingly well considering she started off with just $5000 and an idea of expressing herself through designing bags. Even with no real initial concept behind her designs or creativity, Amanda’s talent was evident and ultimately led to the success of Mimco which now has over 70 employees including Amanda’s husband, David Briskin who heads the business development and strategy aspects of the label.

Mimco is a prime success story example, of a girl who had the attitude of ‘give it a go’. Enter into any of the Mimco boutique shops and you are sure to find items to suit every occasion. It is a true reflection that the label reflects creativity with no boundaries. Mimco products have ultimately provided females throughout the globe to express themselves no matter what the mood.

In August 2007, Mimco was bought out by Witchery for an estimated $45 million.

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