Contemporary Womenswear with an Historical Twist
View recent Maurie & Eve collections on Australian Fashion Review Blog.
Kelly Davies, Maya Clemmensen and Scott Davies are the dedicated design trio behind Sydney-based womenswear label, Maurie & Eve. Founded in 2004, the label is named after siblings, Kelly and Scott’s ever stylish grandparents Maurie and Eve, whose long-standing relationship began like a modern-day John Keats poem.
Following on from the historical meaning of the brand name, each Maurie & Eve collection is full of subtle style references from history as the starting point to create contemporary, yet accessible womenswear. It is their unique aesthetic that has earned the brand a number of dedicated followers, who love the label’s modern used of fabric, colour and fit.
Since inception the brand has expanded beyond apparel, now offering a footwear line and a capsule collection of swimwear for summer. As of 2012, the Maurie & Eve collections can be found in over 80 select boutiques nationally and internationally it the USA, Canada, the UK, Japan and New Zealand.
Back in September of 2009, Australian Fashion Review Blog was lucky to have a chat with one of the founders of Maurie & Eve to find out all there is to know about the label.
Who are the names behind Maurie & Eve? What are your backgrounds?
There’s 3 of us behind the label and it’s all a little twisted, there’s Kelly and I that have been friends forever, and her brother Scott, who happens to be my boy. None of us have had any formal training, we’ve had the pleasure of picking it up along the way!
When and where did it all begin for Maurie & Eve?
Kel started Maurie & Eve a few years back in her bedroom, and in 2005 Scott and I came on board. Together we released Maurie & Eve Platinum, the label as it is today!
What do you hope to accomplish with Maurie & Eve? What is the ultimate dream!?
Geezz…. EVERYTHING! We love exploring the different aesthetics of design, so anything from shoes and bags, to sunglasses could all be on the cards! We’ve just released the Maurie & Eve first bikini line for Summer 2009 which we’re so excited about! We’ve also been lucky enough to be stocked in some of the best stores in the US, Canada, Japan, UK and NZ, so further expanding in these markets is definitely up there with our next steps. Something like NY Fashion week is a huge dream and would be totally amazing!!
If you could pick someone famous that best represents the Maurie & Eve style, who would it be? Alternatively, what famous person would you want wearing Maurie & Eve?
We have a few celeb favs that we would love to see wearing Maurie & Eve; and I know it’s kind of obvious, but Mary Kate… LOVE love love her! Harley Viera-Newton and Alice Dellal are to die… to see either of them in M&E would be unbelievable! And little Pixie Geldof has amazing style, if she picked out one of our designs… ahhh how good!
Who are your favorite fashion designers and what inspires you?
Every season it changes… it always tends to relate back to music… A few years ago we went though a Doors phase, and was born the collection “All We Have Is Now”. It’s funny how you think “I hate the 70’s”, and 12 months later you’re obsessed with it! Right now we’re loving Galliano… it’s so over the top and so much fun to look at! Inspiration comes from everywhere!
Complete the following sentence: You should buy Maurie & Eve because…
You want to look good and want to stay true to your individual style!