Leona Edmiston – Womens Clothing & Fashion Designer

Leona Edmiston Clothing – Womens Fashion  Designer

Australian Fashion designer Leona Edmiston has e a rich history within the Australian fashion industry. It all began in the 1980’s with fashion label ‘Morrissey Edmiston’ receiving significant national and international recognition. As the fashion label name suggests, Morrissey Edmiston was the combination of Peter Morrissey and Leona. Both have since gone their separate ways to create self titled fashion labels. Morrissey Edmiston dressed celebrities such as Tom Cruise, Elle Macpherson, Helena Christensena and Michael Hutchence.

Leona began her solo career with the launch of Ducker Edmiston in 2001 which business partner and husband Jeremy Ducker. The result is the current fashion label Leona Edmiston which has become renown for its classic yet sophisticated women’s clothing ranges.

Leona Edmiston has become well known for using quality fabrics with signature prints and cuts. Leona Edmiston’s success has seen the fashion label extend into a nighties sleepwear collection, ‘Little Leona’ for the little ladies, a diffusion line named ‘Leona,’ which includes fashion accessories collections including sunglasses, shoes, purses, jewellery as well as a signature fragrance.

The Leona Edmiston name and label is today regarded as one of Australia’s finest fashion exports with International recognition and celebrity endorsements from Kristen Davis, Maria Sharapova, Heather Locklear, Susan Sarandon, Deborah Messing, Tyra Banks, Mary Harte, Emma Bunton, Drew Barrymore, and Paula Abdul.

The Leona Edmiston fashion brand encompasses 18 signature boutiques – 14 boutiques in Australia including two Leona Edmiston Vintage Boutiques and two Myer Concession stores, as well as two boutiques in Los Angeles, one in Westfield London and an Online Boutique. Plans are developing for boutiques in Hong Kong, Singapore and New York in the near future.

Some other interesting facts about Leona Edmiston include:
- She adores her two daschund dogs Henry and Archi
- 2009 is the first year the label was nonimated for the Prix de mariclaire award for Best Australian Fashion Brand

Leona Edmiston fashion designer