Ksubi (formerly Tsubi) Fashion LabelFirst published on the Last Modified on the
View recent Ksubi Collections on Australian Fashion Review Blog.
Introduction to the Ksubi Fashion Label
Dan Single and George Gorrow, a Sydney graffiti artist and poet respectively (and both avid surfers), who had previously studied graphic design, met in unusual circumstances – a bar fight in LA. The pair began designing jeans in 2000, after being unable to find any that fit right or looked good – the ‘Ksubi’ (called Tsubi until 2006) was born. Just one year later Ksubi debuted at Australian Fashion week with the now infamous catwalk show, with live rats accompanying the models on the runway. Headlines were made, with images going global and soon style icons, Kate Moss and Madonna, were picture in Ksubi jeans.
Their innovative catwalk, installations and presentations gained the Ksubi brand international notoriety and have included the now legendary, 200 live rats being released on the runway in 2001; quirky warehouse installations and late-night booty bar parties in 2002; models walking the plank in a boat show in 2003; a rock chick motorbike calender in 2004; a post-apocalyptic inspired collection at Rosemount Australian Fashion Week in 2007; and Kolor clad girls facing off with muscle cars in the Ksubi Kolours film.
Known for their street-wear aesthetic and distressed denim, Dan and George maintain that Ksubi is not only about menswear and womenswear fashion. Since inception there has been Ksubi art, a Ksubi online magazine entitled ‘Sex and Fashion’, a Ksubi coffee table book, and even Ksubi music – Dan moonlights as DJ Dangerous Dan and is part of Sydney DJ ensemble Bang Gang.
As of 2012, the Ksubi fashion label had seven standalone boutiques – three in Sydney, two in Melbourne, one in Queensland and one in New York. The Ksubi collections are also available throughout Australia in David Jones and General Pants department stores, as well as through selected boutiques. Additionally, Ksubi is available in every corner of the globe in some of the world’s finest boutiques. A full list of stockists can be found on the official Ksubi website.
Ksubi Fashion Label: Key Dates
Projects of the Ksubi Fashion Label
The Ksubi fashion label has become well known for its range of interesting projects and collaborations, which have included:
A full summary of all recent Ksubi projects can be found on the brand’s official website.
Visit the official Ksubi website, here.