Womens Designer Fashion by Jayson Brundson

Despite the hectic schedule of being a top Australian fashion designer, Jayson Brundson kindly spared a moment of his time to catch up with Australian Fashion Review for an exclusive feature.

Jayson Brundson has been involved in the fashion industry for over twenty years, and currently stocks his namesake label in fifteen countries worldwide. Stockists include Saks Fifth Avenue (USA), Selfridges and Co (UK), Harvey Nicholls (Dubai) and our local department giant Myer.

Q1) What is you fashion background Jason?

I studied fashion design at Sydney College Of The Arts(now UTS).I then pursued a career in fashion illustration, styling and eventually worked in London and New York. I styled INXS for their world tours and music clips in the early nineties and worked for UK Elle magazine and Vogue Australia shooting covers and fashion stories with Linda Evangelista, Claudia Schiffer and Emma Balfour. Upon returning to Australia I became creative director at Morrissey before launching my own label.

Q2) When and how did it all begin?

I was always passionate about fashion and design and the sense of history that is portrayed visually through clothing. This led me towards design and I decided to create my own fashion label in Australia aimed towards women who feel an emotive connection to clothing. I did something that was overlooked here with my design, clothing for women and not teenagers, women who want quality and fashion without being self consciously trendy.

Q3) What do you hope to accomplish with your fashion label? What is the dream!?

The dream changes as i continue on my journey. I dreamt of showing at Bryant Park in New York Fashion Week. I did that for several seasons and sold into Nieman Marcus, Saks and Selfridges. But I’m more focused on my own retail stores now. This allows me to realize my dreams fully as I can create total collections incorporating accessories and clothing for lifestyles rather than being pigeon holed into an event wear designer. We now have 5 stores including one in Singapore. The plan is to open more stores across Asia and Australia.

Q4) Who are your favourite fashion designers and what about them inspires you? What else inspires you?

Im always drawn to the greats of the 20th century. Chanel, Dior, Halston, Yves Saint Laurent. The life that was created in the second half of the century hasn’t changed radically enough yet to warrant  a revolution in style. This is why these designers are still relevant. I do admire the designs of contemporary designers such as Tomas Meier at Bottega Veneta, Dries Van Noten, Phoebe Philo at Celine and Alber Elbaz at Lanvin.To me they continually capture the zeitgeist with a modern elegance that dosnt rely on seasonal revolutions aimed at editorial pages. Their designs are aimed at
real women and making them feel interesting and modern.

Q5) If you could pick someone famous that best represents your labels style, who would it be? Alternatively, what famous person/s would you want wearing your label?

I never think about celebrities wearing my designs. The famous women I admire are the great screen legends and I am often inspired by their style. But generally its women I know that inspire me,not celebrities. Contemporary society is suffering an idolatry sickness that borders on obsession.

Q6) Complete the following sentence: The Jayson Brundson label is unique because…

It creates designs that make women feel modern, interesting, elegant and unselfconscious. I hate to torture women. Elegance is ease, modernity is about a cool, clean chic.

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