Interview with Lauren Damelian

A graduate of the Whitehouse Institute of Design, Sydney-based designer Lauren Damelian launched her eponymous label a few years ago. Paying meticulous attention to fit, fabrics and shapes, Damelian keeps her looks clean with the use of neutral tones, quirky prints and colour. We’re big fans of her work and caught up with the talented young designer for a quick chat…


When did you decide that your design dream could become a reality? What did you do to make it happen?
I made up my mind that being a designer was the only path for me during college. This idea stuck and slowly the desire to succeed became stronger, so I started piecing it all together to get where I am now.

What inspires your designs?
I take most of my inspiration from feelings and ideas I have developed over the years. You could say that all my collections are strongly influenced by my life growing up in Sydney and the Australian culture. I like to keep it modern and fresh with a little bit of quirk.

Do you have a preferred fabric choice to work with?
I love using a combination of different fabrics within my range, even within one garment. I try to stick with as many natural fibres as possible, my favourite being a washed silk or chiffon.


What is the one item in your wardrobe you can’t live without?
Each season it changes but I would have to say my floor length marino wool cardi has helped on many cool nights during winter. This piece is perfect with any outfit so is a winner for me.

Who is your favourite designer?
I definitely don’t have one favourite. Versace, Cavalli and Prada are names I loved growing up, so these designers were a strong influence, shaping me as a designer during college. From the Australian scene my favourites are sass & bide and Lover.

What do you love most about having your own label?
I get to bring my ideas to life. That’s the most exciting thing about being an artist, being able to see the finished product.

Which city do you find most inspiring when it comes to fashion?
The craziness of Tokyo, pushing all the limits to London where its edgy and diverse.


If you weren’t a fashion designer, what would you be doing?
Something I could still travel the globe with and express my creativity, like an artist or a photographer.

When travelling, what are your three go-to pieces?
I try to always travel with pieces from my wardrobe I wouldn’t usually wear, like shorts but I’m usually somewhere hot so my top 3 would be a sheer oversized shirt, maxi dress and comfy heels.




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