A Boutique Menswear Label from Melbourne
View In Minds Eye Clothing Collections.
Australian Fashion Review caught up with Jock and Arthur for a few quick words about their boutique fashion label In Minds Eye.
Please introduce yourself Jock and tell us about your background.
Arthur and I (Jock) both studied fashion at RMIT with the dream of one day starting our own label and here we are.
How did the In Minds Eye label begin?
My minds eye! haha nah it had been a thought my mind for years before it started. I’ve always designed and made my own clothes and it was really just a natural progression from there.
What can we expect from In Minds Eye in the coming collections?
Its a directional label so themes will change from season to season, but in saying that, there will always be our signature hand writing which i will stay true to. I design to moods and what is happening around me and in my life at that time so depending on where I’m at, who knows what direction i will be following! In the near future you can expect some collaborations with artists which we are really excited about. Also we want to expand upon the range and make it full collection incorporating footwear and accessories.
What do you hope to accomplish with your fashion label? What is the dream!?
This label was never started as just a business but more of a creative platform where i could express myself through each collection. So if i can be doing what i love and make a business out of it that’s really what its all about. Ultimately to be respected internationally and to have the freedom to travel with the label, that’s the dream. And a villa in BALI!!!!!!
Who are your favourite fashion designers and what about them inspires you? What else inspires you?
I’m heavily influenced by the creative process. To be able to create something tangible from scratch and tell a story is really inspiring to me. Music is a key in the design process as i try to create moods much like music does. I usually have a selection of songs I am listening to when designing because i feel it brings attitude to each collection which is a key to the IN MINDS EYE handwriting.
If you could pick someone famous that best represents your labels style, who would it be? Alternatively, what famous person/s would you want wearing your label?
No one person sums up the label or its style. It’s more of a collection of peoples attitudes and the way they hold themselves that could sum it up, so i guess it could be the next person that passes you on the street.
Complete the following sentence: In Minds Eye clothing is unique because:
It’s not just a fashion label. It’s a lifestyle!