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Gail Sorronda Women’s Fashion
Gail Sorronda – A Fashion label by Gail Reid
Gail Reid 28 (2009), inspired by her studies in built environment has developed a penchant for structure and perspective whilst eschewing colour and pattern. Gail completed a Bachelor’s Degree in Fine Arts Fashion Design at Queensland University of Technology, and launched Gail Sorronda [fashion label] in 2005 after winning the Mercedes-Benz Start-Up Awards with her debut collection ‘Angel at my Table’.
Gail Reid In 2007 Gail was invited to be a part of ‘Designers for Target’ Australia. This collaboration saw Gail Sorronda for Target in stores nationally. In 2007 Gail was invited and sponsored to open the first Gail Sorronda concept store in Brisbane’s Fortitude Valley, Australia. In 2008 Gail relocated to Paris where she developed her SS [Spring/Summer] 2009/2010 collection ‘Invasive Exotics’ with an Italian production company, This seventh collection was inspired by the introduction into a foreign environment and its awkward embrace. Invasive Exotics was presented at Australian Fashion Week in 2009, with positive reviews highlighting the fusion of Australian and European influences. Most recently, the Weekend Australian Magazine has placed Gail in the top 100 emerging leaders in Australia, and one of ten in the category if Innovation. Gail Sorronda is an emotive label on a non-linear path. Its Gail’s voyeuristic alter-ego that explores the opposite and equal reaction in pursuit of actualizing an ideal version of self. Gail’s designs are an appropriation of her inspired truth. Content from gailsorronda.com
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Please be aware that this fashion article was last modified on the 27th October, 2009. Although London Fashion Blog endeavours to keep the fashion information as timely and as relevant as possible, we may not be 100% up to date. | 
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