Boutique Womens’ Clothing by Kristy Lawrence

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Australian Fashion Review managed to grab a hold of Flannel fashion label founder Kristy Lawrence for some insights into the boutique womens clothing label.

Q1) What can we expect from Flannel in the coming collections?

Each season the size and scope of our collection grows as Flannel as a label grows. It will always remain true to itself and keep to a natural palette drawn from the beauty of the environment with varying textures and focuses each season. The winter 2010 range is now in store and is simple and elegant in keeping with the trademark Flannel look with lots of vintage inflected velvets, hand printed silks and gypsy punched leather.

Summer 2010/2011 is very much keeping our focus on simplicity, elegance and luxury with a really soft palette in the lightest most delicate silks, cottons, linens and jerseys sourced from across the globe.

Q2) What do you hope to accomplish with the Flannel label?

My dream is to see the opening of my stand alone store in LA premium outlet Fred Segal Fun, next to designers like Stella Macartney and Isabel Marant – a dream which is about to become a reality in the next couple of months. I want to build on the success we’ve already achieved internationally and also to expand domestically, hopefully to have at least one flagship retail outlet in each state within the next 18 months to two years. I’d like to establish stand alone stores in New York and Paris also which has always been a dream of mine, but to also make sure it is always about having fun, sharing it with family and being passionate about what I do.

Q3) Who are your favourite designers and what else inspires you?

I try not to focus too much on what other designers are doing and living in a city like Perth, you really are given the opportunity to create in your own little universe. I’m inspired by the people I see during my travels as well as the ones surrounding me at home and the different personalities that come thru and the way they carry themselves!!

Q4) Who would you like to see wearing your label?

Abbie Cornish, Naomi Watts, Rose Byrne, Cate Blanchett, Melissa George, Kate Moss, Kate Bosworth and Diane Kruger – lots of inspirational stylish women who are busy making their mark on the world.

Q5) Complete the following sentence: Flannel clothing is unique because…

Flannel is unique because it transcends trends and remains true to itself and the Flannel woman. It’s about simplicity, it’s about the most beautiful natural fibres in a neutral palette that transcends age groups and is based on natural beauty and timeless elegance.

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