High-End Mens & Womens Fashion Label
View recent Fernando Frisoni Collections on Australian Fashion Review Blog.
Introduction to the Fernando Frisoni Fashion Label
Brazilian-born fashion designer ‘Fernando Frisoni’ left his native South America for Australia in 2000, arriving unable to speak a word of English. Despite this, Fernando soon managed to secure a sales assistant role at Giorgio Armani in Sydney, where he quickly gained a reputation for high sales record, thanks to his passion for the industry and his charismatic personality. Just two weeks later the director of Giorgio Armarni, Mary Chiew, decided he way too talented to be a sales assistant and sent him off to Hong Kong to complete a course in merchandising, where he was trained by Armani himself.
Fernando then spent some time working as a stylist, a fashion journalist and as a freelance designer collaborating with Nicola Finetti on ‘Frisoni Finetti’, before launching his namesake fashion label in 2008.
Fernando Frisoni primarily started out as a high-end menswear fashion label focusing on ‘modern classicism’ which combines relaxed tailoring and avant-garde design. This all changed in 2009, when Fernando developed a capsule womenswear collection for the Spring/Summer 2009-2010 season. Frisoni said of the womenswear line: “All of my girlfriends and the fashion editors have been asking me to do this for a long time,” Frisoni says. “It’s very much a similar aesthetic to the men’s collection but with incredibly sexy and expensive looking fabrics. It’s very ready-to-wear.”
His debut womenswear line was shown at Rosemount Australian Fashion Week, which was immediately well received, prompting Frisoni to permanently add a womenswear collection to his product line. The likes of InStyle, GQ and Marie Claire soon noticed his simple, androgynous and simple aesthetic, regularly featuring the brand’s pieces for editorials. As of 2012, the Fernando Frisoni is sold throughout some of Australia’s finest boutiques, with a number of international boutiques also picking up the brand, including shopbop.com.
Fernando Frisoni Fashion Label: Key Dates
- 2000: Brazilian-born designer, Fernando Frisoni left South America, arriving in Australia unable to speak a word of English.
- 2003: Fernando, launches ‘Urban Style’, his own page with the Sun Herald, which documented the fashion on the streets of Sydney.
- 2006: Fernando begins designing, teaming up with Australian fashion designer Nicola Finetti, to launch ‘Frisoni Finetti’ a dedicated high-end fashion label to menswear. The label was an instant success, and was soon stocked at high-end stores Assin in Sydney, Marais in Melbourne, as well as internationally in Tokyo and LA.
- 2008: Fernando Frisoni launches his namesake fashion label, focusing on high-end menswear offering distinguished designs in the finest quality luxurious fabrics.
- 2009: The Fernando Frisoni fashion label launches its first collection of womenswear for the Spring/Summer 2009-2010 season. Reflecting the tone of the menswear collection, the womenswear line was immediately well received.
- 2010: The Fernando Frisoni brand teams up with cashmere specialists, KID to create a capsule collection if premium cashmere pieces, which have been ethically produced.
- 2012: Fernando Frisoni was one of ‘The Australian Five’ – a group of five of Australia’s brightest design talents were selected to showcase their collections in New York in conjunction with the Woolmark Company and the Australians in New York Fashion Foundation (AINYFF). Joining Fernando Frisoni at the the Australia Day Eve in honour of G’Day USA 2012, showing at the Crosby Street Hotel in SoHo were Kym Ellery, Michael Lo Sordo, Magdalena Velevska and Christopher Esber.
Aesthetic of the Fernando Frisoni Fashion Label
“For me it’s about the fabrication and the shape of the garments, and how flattering you look, but as a statement… The woman who is wearing the garment should be brighter than the actual garment.” – Fernando Frisoni
Because the Fernando Frisoni brand started out as a menswear label, the collections have a slightly androgynous feel, and while the garments remain simple they are still sexy, chic and sophisticated. Fernando has a passion for fabrics – in 2011 Fernando went to the Austrade office and the Australia Wool Innovation office in Shanghai and developed many fabrics, including a wool and bamboo blend, of which Giorgio Armani bought many rolls.
Visit the official Fernando Frisoni website, here.
Images courtesy of For-Tomorrow Online