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Fashion Empires vs Fashion Individuals – Is Perception everything in fashion?

We have been presenting you fashionistas content for almost two years now. From our research, we have learnt that there is often more than meets the eye with a number of Australian and international fashion labels…or should we say fashion conglomerates.

The more fashion articles we write, the more we research, and the more realize that certain labels are not simply labels. Lets pose some “did you knows’ to give you a retrospective of what we are on about.

Did you know that in Australia fashion labels…..

  • Witchery and Mimco are 90% owned by Gresham Private Equity which invests with its partner Wesfarmers – owners of Coles and Bunnings Warehouse. So essentially, Witchery, Mimco and Bunnings Warehouse are controlled by the same mob!

 Fashion Conglomerates 2009

  • Hotsprings owns the fashion labels Birds of a Feather, Milk and Honey, Mermaid Water, Maui, Andy Warhol, Coast Clothing, 2(x)ist and English Laundry.
  • Apparel Group controls the fashion brands of Sportscraft and SABA.

 Fashion Conglomerates 2009

  • The Just Group owns retailers Just Jeans, Jayjays, Jacqui E, Peter Alexander, Portmans, Dotti and Smiggle.

 Fashion Conglomerates 2009

Did you know that overseas, a small but vast range of fashion conglomerates control the market including:

  • International luxury powerhouse LVMH (it stands for Louis Vuitton Moet Hennesy) owns the following:

Louis Vuitton , Moet and Chandon, Hennessey, Dior, Marc Jacobs, Givenchy, Guerlain , Tag Heuer, Zenith , Chaumet, Fendi , Pucci, Thomas Pink, Celine, Donna Karan, Berluti, Kenzo, Loewe, Dom Perignon, StefanoBi + more!!!!

 Fashion Conglomerates 2009

  • Gucci Group – Have a punt at what these guys own:

Gucci, Yves Saint Laurent, Sergio Rossi, Alexander McQueen, Stella McCartney, Boucheron, Bedat & Co. , Balenciaga, Bottega Veneta

 Fashion Conglomerates 2009

  • RICHEMOND of Switzerland owns the following luxury labels:

Cartier, Chloé, Van Cleef & Arpels, Dunhill, Montblanc, Shanghai Tang, IWC, Baume & Mercier, Jaeger-LeCoultre and Lancel + more of course.

 Fashion Conglomerates 2009

The world of fashion, similarly to any asset base, seems to be controlled by a few select groups that ultimately shape our opinions of what a fashion label may represent. The art of targeted selling is simply a matter of controlling the right labels. Just note that these lists are not conspiring, they are easily found on the relevant companies website. We just thought it would be interesting to provide you with a snapshot of the world of fashion brands, labels and names, and your ultimate portrayal of them.We pose a concluding thought….. Does your perception of any of the above fashion labels change now that you know who controls them? Or to phrase our question a little differently, if you thought a fashion label was independent/individual, how does your perception change knowing that they are apart of a fashion empire?






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4 Responses to “Fashion Conglomerates 2009”

  1. jane r says:

    An excellent post! i honestly didnt know that so many fashion labels were actually owned by the fashion comglomerates. I’m especially suprised by the Mimco and witchery tie in with wesfarmers! It has definatey changed my perception of the fashion brands mentioned. i think when the original founder of a label sells out, the dynamics of what the fashion brand represents completely changes.

  2. au fashionista says:

    holy s**t – agreed with Jane R – a great post and i’ve learnt a couple of things about fashion conglomerates now… i’m more suprised by the LVMH and Richemont holdings – they seemed to have cornered the luxury fashion market to a tee. the australian fashion ones are a little less worrying, althought the wesfarmers connection is interesting… i guess when you literally are the founder of a fashion gem you get out while the coin is there!

  3. jimmy says:

    you guys forgot to mention one of australia’s largest fashion brands – billabong who own the likes of sunglasses brand von zipper, watch label nixon, skate brand element, tigerlily womens bikini swimwear, palmers surfwear, kustom shoes and clothing, sector 9 long skateboards!!! they seem to own the teenage fashion market – however like many fashion empires they are struggling in the slowing retail markets.

  4. iddles says:

    fashion companies that have more than a single fashion brand or label are simply smart – in the end of the day, they are the ones who spread their risk by targeting different fashion markets. If they can’t attract fashion buyers because the image or perception of a clothing label is not right, they can have a second, third or however many punts they want with the other fashion labels.

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