Easton Pearson – Designer Womens Fashion Label
View recent Easton Pearson Collections on Australian Fashion Review Blog.
Introduction to the Easton Pearson Fashion Label
In the 1980’s, Australian designer, Pamela Easton was working as a fashion buyer in Brisbane, before relocating to Melbourne to work with David Lawrence and Sportsgirl Australia. At the same time, after completing her arts degree in Brisbane, friend and fellow designer Lydia Pearson began creating a small fashion range of her own, when a self-made dress worn to a party was picked up my a local boutique owner.
Easton Pearson Founders and Designers – Pamela Easton and Lydia Pearson.
Pamela returned from Melbourne, wearing of working in corporate fashion, instead keen on setting up her own small boutique fashion label. Upon meeting up with Lydia, Pamela discovered they both had a similar dream and vision – of designing and creating womenswear that was not influenced by current fashion trends, but reflecting their shared love of all things vintage, old movies, theatre and books. It was this shared vision that lead the inception of ‘Easton Pearson’ in 1989.
The Easton Pearson label soon gained a reputation across Australia for their stylish womenswear collections featuring vibrant colours and unique prints. The brand exploded onto the international fashion scene with a 1997 showing at Mercedes Australian Fashion Week and a 1998 showing at Paris fashion week. As of 2011/2012 the Easton Pearson fashion label remains and international fashion tour de force with over 140 stockists in 24 countries worldwide including New York’s Bergdorf Goodman, London’s Browns, Hong Kong’s Lane Crawford and Japan’s Bus Stop. Additionally, the Easton Pearson brand has three standalone boutiques – two in Brisbane an one in Sydney.
Easton Pearson Fashion Label: Key Dates
- 1989: Brisbane-based designers Lydia Pearson and Pamela Easton launched their womenswear label ‘Easton Pearson’.
- 1997: The brand’s showing at Mercedes Australian Fashion Week opened the international market selling to the prestigious boutiques Browns in London and Joyce in Hong Kong.
- 1998: The Easton Pearson label showed at Paris Fashion Week for the first time.
- 2002: Easton Pearson is one of the eight Australian fashion labels chosen by Sydney’s Powerhouse Museum to create a piece for their ‘Sourcing the Muse’ exhibition. Other labels featured in the exhibition include, Akira, Michelle Jank, Nicola Finetti and Tea Rose.
- 2008: The Easton Pearson brand creates a line of rugs in collaboration with Designer Rugs.
- 2009: Easton Pearson launches its diffusion line ‘EP by Easton Pearson’ – a lower priced range to compliment the mainline collection. Also this year, the Easton Pearson brand is awarded the Australian Fashion Laureate and the Queensland Gallery of Modern Art presented a major retrospective of their work.
- 2011: The brand opens its second Brisbane boutique – a pop-up store stocking only the EP by Easton Pearson diffusion line. The pop-up store opened to coincide with the diffusion line’s first showing on the runway at the Mercedes-Benz Fashion Festival.
EP by Easton Pearson
In 2009 the Easton Pearson brand launched their diffusion line ‘EP by Easton Pearson’ in response to market demand from the young women who wanted to dress in the brand’s clothing but couldn’t always afford the mainline collection. While complementing the mainline collection, the diffusion line has a distinct attitude and direction – it is designed with a younger customer in mind and despite the lower price point the EP collection remains true to the dynamic prints and bold colours that Easton Pearson has become internationally known for.
In 2011, a standalone EP by Easton Pearson pop-up boutique opened on Winn Lane in Brisbane’s Fortitude Valley. The glass box pop-up store coincided with the diffusion line’s first ever showing on the catwalk at the 2011 Mercedes-Benz Fashion Festival, where they showed their 2011 Cruise collection.
Aesthetic and Inspirations of the Easton Pearson Label
The Easton Pearson fashion label produces three collections a year: Spring/Summer, Cruise an Autumn/Winter. Each collection draws influence from a number of different inspirations – from Indian, African and European sources, to historical figures, and to museums, archives and films. Using predominantly natural fibres Easton Pearson are best known for creating evocative otherworldly collections of romantic clothes featuring beautifully embroidered, beaded and hand-crafted fabrics.
The majority of the brand’s fabrics are painstakingly designed by the Lydia and Pamela and then sourced and commissioned from skilled workers in Mumbai, India. The pair makes frequent visits to the manufacturers that produce their fabrics, having a passion for the culture and welfare of the people. The duo says “So much of the culture and history is in the craft. We’re interested in helping the people sustain a livelihood from their traditional skills.” Once the fabrics are completed they are shipped back to Brisbane where they are used to create the stylish Easton Pearson collection.
View the official Easton Pearson website, here.