Country Road Australia

Menswear – Womenswear – Children & Babywear – Fashion Accessories – Homewares

See Country Road Clothing & Fashion Accessories or visit the official website

Australian Fashion Review rates Country Road as one of Australia’s iconic modern fashion labels. It’s hard to walk down the street without seeing someone carrying the staple Country Road duffle bag (particularly popular with the preppy school kids) or wearing the shoes/clothes or various fashion accessories. Country Road has the rare branding ability to attract a diverse target market that ranges from teenagers to mothers to business executives.

Despite the popularity of the ‘Australian’ label, I’m sure many of you are unaware that Country Road is actually NOT an Australian-owned company. It is in fact owned by Woolworths Holding Limited South Africa (not to be confused with the Australian supermarket chain – this is a completely differing company in itself). It leaves food for thought that such an iconic and popular Australian fashion label is actually South African.

Country Road Clothing launched back in 1974, specialising in the production of women’s shirting. The Country Road label was met with success and led to an expansion of the product line to include various garments of apparel, fashion accessories and homewares. The 1980’s and 1990’s saw the Country Road label expand aggressively across Australia, as well as into foreign markets (the US and Asia). However, the 1990’s were not easy years for the Country Road label. The US expansion failed and the Australian business suffered diminishing profits, until a loss was being made.

1998 saw the iconic brand name bought out by Woolworths Holdings, which led to a complete exit of Country Road from the Asian and US markets, and a re-branding of the Australian concept to include lower price-points.

Fast forward to 2004, and the Country Road label was relaunched with a fresher, modern identity. The Country Road label was again back on track. Baby and childrenswear lines were added, and the Country Road label was introduced into both David Jones and Myer stores on a concession basis.

The Country Road label currently has over sixty stores throughout Australia, as well as over eighty concession outlets. The brand is particularly well-known for its staple timeless wardrobe classics that can be worn season after season. To view Country Road clothing and accessories collections see here – Country Road Clothing & Fashion Accessories.

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