Cooper St – Fun, Flirty and Affordable Womenswear fashion from Australian Designer, Craig Cooper
View recent Cooper Street Clothing Collections on Australian Fashion Review Blog
Australian-born Craig Cooper launched his namesake womenswear fashion label ‘Cooper St’ way back in 1988 with very humble beginnings. Starting out on a stall in the Paddington markets of Sydney, where Craig would sell the Cooper St fashion collections that the consisted of only a few styles – Craig would by 15 metres of fabrics in three different colours, get them made into tops and get them delivered within a few days to hit the markets on Saturday.
This was an important learning process for Craig – it was this process that enabled him to figure out what were the winning colours that he could then go on to produce in bigger numbers. It wasn’t just his time at the markets that helped Craig to make Cooper St a success, he gained useful experience previously in his career. With a short stint at Cue in despatch under owner Rod Levis, followed by a showroom sales assistant role at Australian swimwear brand Brian Rochford, he picked up the skills needed to make Cooper St the highly respected Australian fashion label it is today.
It’s safe to say that the Cooper St fashion has come a long way since the trestle table and tarp days, with Craig’s team expanding to around 25 employees to oversee design, production and sales. As of 2012 the Cooper St fashion label has went from a single market stall to retailing in 350 independent boutiques throughout Australia, as well as through Australian department store giants Myer and David Jones. Additionally, Cooper St opened their first standalone boutique in 2009 in Sydney’s Westfield Bondi Junction.
Cooper St – Key Moments in the Australian Fashion Label’s History
- 1988: Craig Cooper launches his namesake womenswear fashion label, Cooper Street with a market stall Sydney’s Paddington.
- 2009: The Cooper St fashion label opens its first standalone boutique in Sydney’s Westfield Bondi Junction – the fitout is sleek and stylish, which includes a concave cone chandelier, heaps of black satin ribbon and charcoal mirrors used to add depth to the small boutique space.
Cooper St – Fashion Design Philosophy and Aesthetic
“Fashion is inspiration through expression” – Cooper St
Since its humble beginnings, the Cooper St fashion label has evolved into a strong and successful fashion house, producing over 60 pieces a month for the demanding Australian market. Head Designer, Alicia Arcuri thrives on the fast paced nature of the Cooper St design process, “When you work at the pace we do, offering monthly collections of 60 – 70 pieces, you have an avenue to explore a new twist on an existing trend…We can create a whole new look within the season while still keeping true to the big trends.”
Alicia, who started her career with the brand as a design student, regularly travels to the various various fashion capitals of the world including London, New York and Los Angeles, to document the trends emerging on the street and in store, and adapts these to the Australian market and to the Cooper St customer. The brand aesthetic really does represent the high streets of London and New York and the full on glamour of Paris and LA, all woven together to create the highly sought after chic and feminine collections.
It is this signature flirty aesthetic that has seen Cooper St pieces regularly feature on the pages of some of Australia’s finest fashion publications, as well as being worn by some of the countries most stylish celebrities including, Catt Sandler, Jennifer Hawkins, Jessica Mauboy, Erin McNaught, April Rose Pengilly and Rachael Finch.