The Cassette Society Fashion

A boutique label inspired by 80’s fashion

By Katie Boyd and Tania Rickards

Combine two girls, a joint passion for fun and fashion – and add a good dose (actually, make that two doses) of ‘Good Times’ and ‘Bitchin’. The result is The Cassette Society – a boutique women’s fashion label inspired by decade of the eighties fashion.  Katie Boyd and Tania Rickards are the two girls behind The Cassette Society, an Australian fashion label that was formed in 2006.

So what is the typical modern day Cassette Society girl like you ask? – ‘A lil bit confident, quirky, tomboyish and utterly sexy. She is unpredictable, daring at times, youthful. She’s got sex and is feminine yet she’s also androgynous. She’s also got a little grunge.’ Quote Tania and Katie – Somehow I think the girls might be describing themselves…?

The Cassette Society has gained a reputation as a fun lovin hip label, popular amongst the youngsters, teenyboppers and club goers. Clearly Tania and Katie are striking all the right chords with the likes of General Pants Co stocking the label nationally, along with over 60 Australian boutique stores. The Cassette Society is also represented internationally via Hong Kong, USA, Japan, and in New Zealand.

Apart from making quality fun and fashionable clothing pieces, The Cassette Society has also collaborated with LA based Eyewear label Sabre, creating a limited edition The Cassette Society x Sabre sunglasses. The piece is inspired by the 1970’s British Punk Movement…I think its obvious that Tania and Katie have a thing for integrating the past into their fashion creations. Well actually, had the girls had it their way, Tania would have been born in the ‘wicked seventies’ and Katie would have been raised during the ‘psychedelic sixties’ – it is no surprise that the girls chose an historical reference to name their clothing label against.

Australian Fashion Review likes the vibrancy, fun and sexiness associated with The Cassette Society and its two fun lovin feminine founders. Keep an eye on The Cassette Society socialites coming to a club near you.