The iconic Australian menswear brand from Gary Zecivic goes interactive for Spring/Summer 2012-2013.
Top Australian menswear label Calibre was founded back in 1989 by designer Gary Zecivic. Over two decades later the brand continues to produce collections of the highest quality with impeccable style. Using the finest Italian and Japanese fabrics, the label creates collections with exquisitely tailored cuts for the successful confident and stylish man. Whether it be a wool suit, casual t-shirt or classic fitted shirt, the aesthetic is clean cut, professional and well tailored.
The Calibre brand has always been at the forefront of Australian men’s fashion and are continuing with this tradition by pushing the boundaries with their innovative Spring/Summer 2012-2013 campaign – the first Australian ‘Shop-able Fashion Film’. The film, which can be viewed on the official Calibre website allows the viewer to click, pause and shop each item as they watch, as well as providing a host of great styling tips. The first of it’s kind produced in Australia, this interactive video features the 10 essentials every Man of Calibre should own in Summer 2012-2013. Think bold coloured trousers, stylish checked shirting, tailored city shorts, wearable summer suiting and the perfect deck shoe.
Below are the summer lookbook images, showing the ten key looks featured in the film that each man should be working this summer, which are as follows:
1. The ultimate summer sports coat
2. The must have coloured trouser
3. A fun loving playmate
4. Shoes make the man
5. The perfect patterned shirt
6. Crisp tailored shorts
7. A signature drink
8. Tuck in, belt up
9. The sporty polo
10. Get away in style
Calibre Clothing – Men’s SS12/13 Lookbook
Thank you to Emma from the Calibre marketing team for making this post possible.
If you enjoyed the Spring/Summer 2012-2013 collection from Calibre, why not check out the seasonal collection from experimental menswear label Orri Henrisson, or see how both brands’ looks feature in our Top Menswear Trends of Spring/Summer 2012-2013.