An Australian Designer Clothing Label by Jade Sarita Arnott
View recent Armsdorf Collections on Australian Fashion Review Blog
Introduction to the Arnsdorf Fashion Label
As the daughter of artist parents, Australian-born designer Jade Sarita Arnott, grew up surrounded by creativity, so it seemed natural that, she would follow a creative path of her own.Following high-school Jade went on to study Creative Arts at Melbourne’s Victorian College of the Arts, exploring visual art, creative writing, film making and art history. Jade supported herself throughout college by having her own accessories label – her journey into the world of fashion had begun.
On completion of her studies in Creative Arts, jade spent a year travelling, before returning to Australia to enrol in a Fashion Design degree at the Royal Melbourne Institute of Technology. In 2007, the year after she graduated from RMIT, Jade launched her womenswear fashion label, ‘Arnsdorf’ – the name Arnsdorf was taken from Jade’s original family name.
The Arnsdorf label was launched to critical acclaim, soon gaining a reputation across Australia for the simple and luxurious aesthetic. In 2010, Jade made the bold decision to relocate to the US, of the decision: “I had always wanted to live and work overseas and the timing was right for Arnsdorf. I didn’t want to saturate the Australian market and I needed to find a new way to grow.” Success in the US soon followed when retail giant, Urban Outfitters (which has over 140 stores over the US, Canada and Europe) picked up the Arnsdorf label.
Since then, the Arnsdorf label has continued to grow internationally, and as of 2012 the label was, stocked in a range of prestigious boutiques throughout Australia, New Zealand, North America and Europe.
The Arnsdorf Fashion Label: Key Dates
- 2007: Australian-born designer, Jade Sarita Arnott founded her womenswear fashion label, Arnsdorf after completing a degree in Fashion Design at RMIT.
- 2009: The Arnsdorf online boutique is launched, greatly improving the reach of the brand.
- 2010: Jade creates a capsule collection in collaboration with Sportsgirl, offering the Arnsdorf retrospective at affordable prices. Inspired by films like Lolita, The Virgin Suicides and Dirty Dancing, the collection is based on the classic coming of age stories and features the signature Arnsdorf tailored pastels and sophisticated colours. Also this year, Jade packed her bags to take on the US market, having always wanted to live and work overseas.
- 2011: The Arnsdorf brand opens its first ever pop-up store in collaboration with Melbourne-based architects, Edward Moore.
Recent Arnsdorf Collections
“I want to create a sense of confidence in the wearer…a sense of being relevant, self-sufficient and self-reliant.” – Jade Sarita Arnott.
There is always a narrative within in each Arnsdorf collection, with Jade drawing on her personal experiences, as well as her background in photography, sculpture and art history. Since inception the Arnsdorf label has been know for its modern clean lines, combined with a Nordic aesthetic, which comes from Jade’s heritage.
- Autumn/Winter 2011: For the Autumn/Winter 2011, entitled ‘Tremors’, Jade was inspired by the volcanic eruption that struck Iceland in May. Earthy tones are brightened with pops of vivid orange, reds and sulphur limes, along with smoky purples, greys and blues. Textures an important theme throughout the collection, with sheer fabrics hinting at plumes of smoke, an silks give the impression of smooth, glowing lava. The range consists of wide-legged trousers, and dresses with simple shapes, giving a ’70s silhouette, which has played a key role in Arsndorf collections since the labels inception.
Arnsdorf Autumn/Winter 2011
- Spring/Summer 2011-2012: For the Spring/Summer 2011-2012 collection, entitled ‘The Circle’, Arnsdorf maintains the natural and soft aesthetic the label has become well known for in recent seasons. The collection features lots of soft, delicate tailoring alongside subtle, feminine drapery. Shirt dresses, wide-leg trousers and simple mini dresses in light linens and liquid silks gives the collection a long and lean silhouette. The colour palette featured lots of crisp white on white and classic black, with a subtle injection of candy colours including fuchsia, tangerine and the hot colour of the season, mint.
Arnsdorf Spring/Summer 2011-2012
Visit the official Arnsdorf website, here.