Anna & Boy Designer Swimwear & Fashion

An Australian designer label by Anna Hewett and Lill Boyd

View recent Anna & Boy Collections on Australian Fashion Review Blog
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Introduction to the Anna & Boy Fashion Label

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Former Vogue Australia fashion editors, Anna Hewett and Lill Jenner launched their swimwear label,‘Anna & Boy’ in September 2005, after realising that fashionable beach babes and boys, were short of stylish options. Anna explains: “It came from a big frustration from having all of these swimsuits in front of you on the floor when we worked at Vogue and styling, and saying, ‘Oh, I love this print, but this shape just doesn’t work.’ No names mentioned, of course!”

The critically acclaimed first collection from Anna & Boy was quickly snapped up by some of the finest boutiques throughout the world, including the highly prestigious Browns of London and the Belinda boutiques in Australia. The brand soon became a favourite of the fashion press, with regular editorials in the likes of Vogue Australia, Harpers Bazaar, Style.com and Marie Claire. Interest was so high that just a year after Anna & Boy’s inception, in 2006, the brand had its first solo catwalk show at Australian Fashion Week.

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Since then, Anna & Boy have continued to show on schedule at Rosemount Australian Fashion Week and at Miami Fashion Week, increasing the brand’s appeal amongst the indie beach babes who love a feminine, retro feel. With prints channelling the 1950’s and ’60s, the collections feature sweet playsuits and cover-ups, as well as stylish maxi-dresses, shorts, singles, and of course the brand’s signature swimwear. However, it is not all about the beach babes – Anna & Boy also cater to the beach boys, with an extensive range of stylish Bermuda swim shorts, featuring a prints just as impressive as those in the womenswear collection.

As of early 2012, the Anna & Boy following had expanded to 55 boutique stockists throughout Australia, as well as many more throughout the world including Geneva’s L’Adresse, Hawaii’s The Waikiki Edition Hotel, Aukland’s Hot Body and Brooklyn’s Twist. The brand also has a strong department store presence, most notably David Jones in Australia and Barney’s in America. Additionally, the Anna & Boy collections are stocked by a number of online boutiques, including the brand’s own store, as well as, Marches, My Catwalk, Frockshop and Shopbop. A full list of stockists can be found on the official Anna & Boy website.

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Anna & Boy Fashion Label: Key Dates

  • 2005: The ‘Anna & Boy’ swimwear label is founded by former Vogue Australia fashion editors Anna Hewett and Lill Jenner.
  • 2006: Anna & Boy had its first dedicated solo catwalk show at Australian Fashion Week, just a year after the brands inception – a rare achievement for such a young label.
  • 2009: The Australian National Maritime Museum, hosts a fashion forum with Anna & Boy, to coincide with the brand’s design for the ‘Woollen Mermaid’ challenge, featured in the museums exhibition ‘Exposed! The Story of Swimwear’.
  • 2010: The Anna & Boy brand, expanded into womenswear clothing for the Autumn/Winter 2010 season. Also this year, the brand collaborates with Sportsgirl to create a capsule collection of two printed bikinis, two one pieces and a selection of beach wear.
  • 2011: Anna & Boy collaborate with POP by Sheridan to develop a capsule line of clothing around the concept of the POP by Sheridan range, which is based on the idea of personalised bed linen. Also this year, the brand is recognised with the Best Swimwear accolade at the Prix de Marie Claire Awards.

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Aesthetic of the Anna & Boy Brand

Anna & Boy is rapidly becoming the go-to label for for beach cool – Offering vibrant and contemporary swimwear for both men and women in an eclectic array of retro-feeling signature prints. Bold vibrant prints and colours on the highest quality French and Italian fabrics is what is quintessentially Anna & Boy.

Up-tempo and girly, Anna & Boy’s women’s collection has the contemporary prettiness of the original beach babes, young Goldie Hawn and Britt Ekland. With the constantly expanding clothing collection, Anna & Boy are becoming as known for their refreshing take on womenswear as much as they are for their swimwear. For the beach boy, their shorts are achieving a cult-like status amongst the fashionable around town for their unique, vintage-themed look.

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Visit the official Anna & Boy website, here.

If you like the look of Anna & Boy, checkout fellow Australian labels, Zimmerman, Sass & Bide and Nookie Beach.