A Boutique Women’s Clothing brand from New Zealand
View Andrea Moore Fashion collections on Australian Fashion Review Blog
Australian Fashion Review Blog was lucky enough to catch up with the team behind the Andrea Moore clothing label. Here is what they had to say (as at July 2011).
Please introduce yourself and tell us what Andrea Moore specialises in.
Andrea Moore is the name of the label – we are a New Zealand designer womenswear label with 5 stores in NZ and an online boutique. We specialise in women’s work wear, occasion wear and everyday wear.
How did it all start for the Andrea Moore label?
Born in Dunedin, NZ Andrea grew up in towns all over New Zealand before landing in Wellington where, with the help of her family, she opened her first shop in 1999. Andrea Moore has gone onto open 4 more stores and become a reputable and successful NZ brand.
What are the future plans?
Andrea Moore has just launched a new Online Boutique and will open her 6th store on Auckland’s inner city, High St in August. Currently we are able to service Australia via the online boutique and are in discussions with Australian agents to sell our label wholesale in AU next year. We already have a loyal online following in AU. We are also working to evolve the label and capture a younger audience. This is being developed via the internet and the look and feel of the newest collection.
Name some inspirations and fellow designers you draw inspiration from?
A lot of my inspiration comes from street blogs – how people are layering different patterns and exploring their personalities through what they wear. Some will be very trend focused but there is always that little detail that tells you about their unique individuality. Also the fabrics I use give me great inspiration and some fabrics can be quite dictatorial. I really like life style magazines and interiors, there is always a great mix of texture, shape and colour. The designers that do this well are Dries van Norton, Marni and Eastern Pearson.
Name the ideal celebrity that reflects the Andrea Moore style – or if celebrities have already worn the label – who are they?
We have a lot of news readers who wear our garments. Helen Clark has shopped with us, as has the Prime Minister’s wife. Annabel Langbien – a NZ celebrity Chef loves our clothes too. We are kind of the thinking women’s designer you might say. A customer who is a diplomat bought a dress from us to wear to meet the Spanish King. Ideal celebrity to wear our clothes would be someone interesting and intelligent not afraid to stand out.
Where is the label stocked?
We are in discussions with some AU agents to wholesale in AU next season but currently the collection will be available to Australia through the online boutique.
Visit the official Andrea Moore website where you can buy direct – http://www.andreamoore.co.nz/