Ameè (couture) // Ameè Lou (ready-to-wear)
View Amy Boers fashion collections on Australian Fashion Review Blog
Australian designer Amy Boers caught up with us for a few words about her boutique womenswear labels.
Please introduce yourself Amy and tell us a bit about your background
Amy Boers is an Australian fashion designer of the established couture label Ameè and the new ready to wear label Ameè Lou which was launched at Australian Fashion Week early last year. Amy Boers dresses have been worn by Esther Anderson (Home and Away – Gold Logie Nominee), Katherine Hicks (Rescue Special Ops – Logie nominee for best new talent), featured in International magazines and TV broadcasts, including Tata Rias (Indonesia), La Gazzetta dello Sport (Italy), KBS (Korean Broadcasting Systems), and gained local exposure with New Idea, Studio Bride, Bride’s Diary and Miss Universe Australia (Channel 7).
How did it all start for your womenswear labels?
The label was founded in 2006 where Amy Boers created one off couture pieces under the label Ameè for both local and international clients. Amy Boers then launched the Ready to Wear label Ameè Lou at Australian Fashion Week May 2010.
What would you say, do your labels specialise in?
The label specialises in Womens After 5, Special occasion dresses.
Any future plans?
Ameè Lou is now readily available throughout boutiques in Australia and Internationally in Dublin and London we look to expand the labels international presence. Ameè Boers has just launched its own online store opening up the label to customers worldwide. The labels intention is to offer an exclusive range to the online store come August/Sept, we have attached a copy of the exclusive online lookbook.
Name some inspirations and fellow designers you draw inspiration from
Inspiration is drawn a lot from early designer Coco Chanel for her timeless classic pieces. Amy Boers admires many of the European designers/Couturists such as Elie Saab, Christian Dior, and Oscar de la Renta.
Name the ideal celebrity that reflects your labels style, or if celebrities have already worn the label – who are they?
The ideal celebrity/Actress who would suit the Ameè and Ameè Lou style would be Audrey Tautou
Where is the label stocked? [As at May 2011]
- UK – London (Girl Meets Dress – www.girlmeetsdress.com )
- Ireland – Dublin (Covet Boutique – http://www.covet.ie/)
- Maubourg – NSW Paddington
- Designer Lane – www.designerlane.com.au Online (Pyrmont NSW)
- Sekushi – VIC Ascot Vale
- Kathryn Hammerton VIC
- Dez Dispensary VIC
- Petrol Boutique – QLD Paddington
- Yeltuor – TAS Hobart/Launceston/Sandy bay/Devonport/Rosny Park (5 Stores)
- Mixed Lollies – NT
- Ameè E boutique – www.ameelouboutique.com