AM Eyewear Sunglasses

About AM Eyewear Sunglasses Label

Australian sunglasses brand AM Eyewear has already cemented itself as one of the worlds leading streetwear / underground fashion labels, with cutting edge designs made from the highest quality materials. Australian Queenslander Simon Ponnusamy launched AM Eyewear in 2003 and has already achieved global recognition. Celebrities including Kate Hudson, Kelly Osbourne, Sienna Miller, and Beyonce are all proud owners of at least one pair of AM sunglasses.

AM Eyewear is made from the finest optical materials including French APX nylon lenses, hand moulded Italian made acetate frames, and French spring loaded hinges. Combine the best materials with an innovative, respected street label and we have the recipe for AM sunglasses. It is hard to imagine how this infant sunglasses manufacturer from down under has achieved such global recognition and popularity.

However, it was not easy sailing for Simon Ponnusamy, who attributes his success and inspiration to the support of his friends, Simon cleverly adapts each and every pair of AM sunglasses to reflect a component of his inspiring friends and companions, and that is why every AM Eyewear pair of sunnies is named after those very friends. Simon like every successful fashion designer draws inspiration from various sources. Every AM collection reflects Simon’s love for vintage retro styling including frames of the 1970’s fashion era, 1950’s fashion, Mods culture, love for Vespas, bright, bold, strong and vivid colours.

According to AM Eyewear, the latest summer 2008 collection is inspired by “the quintessence of Andy Warhol’s silver factor”. Simon, like Andy, surrounded himself with individuals from various backgrounds including artists, writers, and rock stars. With this short explanation from Fashion Review Australian of how AM Eyewear has stormed into the fashion industry, a small insight of its beginnings can be seen. However, we leave you with the words printed on a AM Eyewear lense cloths that came with a recently purchased pair of AM sunglasses. We believe it best summarizes the AM Eyewear culture: It goes as follows:

“A mate and I once had a dream, of staring a sunglasses label. As my parents were hippies living in the back of Nimbin I could hardly get any help from them. So I sold and pawned everything I owned, I loaned money from a loan shark; who agrees to take my throat as collateral and charge me 40% on what we needed. I was told by someone once that some sunglasses did more harm to your eyes than good, so with the though of being sued by thousands of customers in our old age we started researching quality materials. At a oarty I met an optical engineer, out of the goodness of his heart and for most of my life savings he agreed to pass on what he knew. Armed with our new found knowledge and some really rough drawing, we set off around the world to find manufactures. Two years after our concept was born the first pairs of AM;s hit the stores. Our frames were a total success and we sold out within weeks. We continued to work really hard, sometimes doing up to 90 hours a week. Everything we made went back into fuelling the beast and there was nothing in our pay cheques for the first three years. My business partner eventually left and I was left to live of a $30 box of vegetables that a friend would deliver every two weeks. If not for my friends and loved ones through those tough times Am would have never have been possible and that’s why I name every frame after one of them. Am eyewear is now available all over the world and in every pair is my heart, my soul, my hunger and almost my life.”

Check out the latest AM Eyewear Sunglasses Range here!!!