Alpha60 Fashion

Alpha 60 Clothing – A boutique designer Melbourne based label by Alex & Georgie Cleary

Combine a brother and sister from a rose farm in Canberra, add a feminine design touch (Georgie) and mix with a good dose of engineering (Alex). Bring to the boil and serve hot of the pan – there you have it! Alpha60!

Alpha60 started in 2002, debuting at the Loreal Melbourne Fashion Festival (LMFF) alongside Vivienne Westwood. The sibling duo were finalists in the Tiffany & Co Designer of the Year competition at the awards, which unsurprisingly led to stockists across Australia. Japan, France and New York soon followed making Alpha60 more than just a local boutique fashion label.

Alpha60 clothing combines classic styles & cuts with a good dose of graphic. Inspiration can be seen in the fashion clothing designs, particularly from the film industry (Jean-Luc Godard’s 1965 cult film Alphaville provides the namesake of its boutique flagship stores throughout Melbourne).

Alpha60 fashion has attracted celebrities from Kate Moss to the Kings of Leon, Bloc Party, The Klaxons and has even been noted as a favourite by fellow Australian fashion designer Lisa Gorman. Alpha60 even has its finger in the restaurant pie, decking out Jamie Oliver’s crew at restaurant Fifteen Melbourne.

As at 2009, there are four Alphaville boutique stores around Melbourne (Flinders Lane in the Cbd, Brunswick St in Fitzroy, Oxford St in Paddington and Chapel St in Prahan).

Alphaville shops cleverly stocks Alpha60 alongside other boutique fashion labels to provide customers with a fully fledged shopping experience, allowing fashionistas to get the whole kit from shoes to shirts, jeans and jewellery.