Alexi Freeman Women’s Winter Fashion 2010

Alexi Freeman boutique clothing – AW2010 The Flapper Collection

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Alexi Freeman Womens Clothing - Winter Fashion 2010

Words from Press Release:

Featuring signature ALEXI FREEMAN detailing; a monochromatic palette, optical construction techniques, geometric textile motifs, sophisticated tailoring and athletic functionality AW10 also sees the introduction of holographic adornment, voluminous dimensions, enchanting teal highlights and metallic hues.

AF’s AW10 Flapper print motif evokes a double take response. At a glance you could be forgiven for mistaking the fabrics as Herringbone or Houndstooth, but in signature AF style the classic has been hijacked and reinterpreted through the meticulous reworking of the Flapper motif. Originally hailing from the ALEXI FREEMAN AW07 Monochrome collection the iconic silk jersey Flapper print motif has been explored in numerous AF collections and collaborations in a deliberately self-referential fashion. AW10 sees the Flapper motif arrive as the undisputed hero as for AW10 the motif is scaled down to a fraction of it’s original size and repeated on mass in a geometric yardage print that run’s throughout the collection.

The AW10 collection is told in stories that build in momentum as it progresses. It caps off with basic but eye catching foil print t-shirts, followed by luxurious basics realised predominantly in merino wool jersey with paneled mesh detailing. The pace quickens with the introduction of metallic teal print on the exterior of the merino wool jersey pieces and the interior of the tuxedo tailored suiting. The teal highlight colour then finds it’s time to shine in the form of the mercurial silk satin styles further accentuated by knock-your-socks-off holographic lycra. Not for the faint hearted the final climax comes in the form of a black and white phantasmagoria of print on print mayhem both inside and out. Not a layer is left unadorned as ensembles of felted wool cashmere, merino wool jersey and nylon lycra envelop the body in motif. As a final endnote to the collection, AF AW10 celebrates from whence it came with the inclusion of the original Flapper dress.

Without blatantly seeking to be avant-garde AF ambitions a valuable contribution to the vernacular of fashion that is paced and considered with time and longevity in mind. The label produces beautifully made pieces that communicate to a broad spectrum of women, proven by the diverse selection of private, corporate and industry clients, ranging in age from 16 – 60 years from Hobart to Moscow.

AW10 melds the sophisticated with the sporty, seamlessly combining these seemingly disparate elements to create a thoroughly wearable collection that isn’t constrained by seasonal trends. Instead Freeman references prosaic fashion territories as a departure point to create his casual yet sexy and instantly recognisable ALEXI FREEMAN signature style.

Alexi Freeman Womens Clothing - Winter Fashion 2010

FASHION DESIGNER'S DIRECTORY

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