Advertise on Australian Fashion Review

Why Consider Online Advertising?

96% of Australians use the Internet for information about specific products and services prior to purchasing. (Nielson 2008)
5.7 million Australians read consumer reviews online (Nielson 2008)
Internet usage in Australia has reached record levels with the average Australian Internet user spending 17.6 hours per week online (Nielson March 2010)

Why Advertise with Us?

To put it simply, we are a dedicated Australian fashion website that attracts tens of thousands of Australian fashion readers every week. We have thousands of loyal male and female followers growing by the day. If you think this is a market you want to tap into - keep reading.

General Site Statistics – August 2010

Visitors ≈ 42,000 (37,000 unique)

Pageviews ≈ 90,000

Average time on Site ≈ 2 minutes

Demographic breakdown: 70-75% Female, 20-25% Male

User Locations: 70% Australia – 8% United States & Canada – 4% United Kingdom – 2% NZ - 16% Other

Of all traffic within Australia, 40% are from Sydney, 30% are from Melbourne and 13% are from Brisbane. The three capital cities account for over 80% of all Australian traffic.

Advertising Options

Before you run through the options please note the following: WE DO NOT SELL TEXT LINK ADS.

There are a number of online advertising opportunities available on Australian Fashion Review. These are broadly catagorized into three options.

Option 1 is the traditional digital media advertising option involving select banners and placements.
Option 2 is an advertorial option which includes a dedicated post, homepage exposure and circulation via social media outlets.
Option 3 is a full-site sponsorship

Option 1

The ‘Zones’ that are site-wide (meaning the advert will appear on every page load) are highlighted in the diagram below.

Advertising Zones

We also offer Zone E, exclusively within Categories. This Advert Zone is not site-wide and is only loaded within Category sections of the website (e.g. Women’s Clothing, Men’s Clothing, or a specific designers’ category)

Advertising Zones

Advertising options & Creative specifications

Options (Zones)	Dimensions (w x h)	File Sizes and Formats (max)
Zone A – Leaderboard	728 x 90	Flash/SWF (30kb), GIF/JPG(20kb)
Zone B – Box	300 x 250	Flash/SWF (25kb), GIF/JPG(20kb)
Zone C – Box	300 x 250	Flash/SWF (25kb), GIF/JPG(20kb)
Zone D – Leaderboard	728 x 90	Flash/SWF (30kb), GIF/JPG(20kb)
Zone E – Rectangle Box	300 x 600	Flash/SWF (30kb), GIF/JPG(25kb)

Pricing $AUD Inc GST

We offer a minimum advertising term of 7 days and provide discounts on any purchases of 30 days or more. An example of the cost is provided below.

If you would like pricing for a period longer than 30-days, please get in contact for our rates.

Options (Zones)	$/Week (7 days)	$/Month (30 Days)
Zone A – Leaderboard	$265	$1050
Zone B – Box	$230	$910
Zone C – Box	$175	$700
Zone D – Leaderboard	$175	$700
Zone E – Rectangle Box	$210	$840

Combination Options	$/Week (7 days)	$/Month (30 Days)
Zones A & B	$450	$1800
Zones A, B and any one other (C, D or E)	$575	$2300
Zones A, B C D and E	$750	$3000

Some Options sold out – please enquiry for details

Please note that we do not offer or accept Cost per Click (CPC) or Cost per Sale (CPS) Affiliate Options.

If you submit a Flash/SWF file, remember to include the link within your coding (hard-code the clickthrough URL into the file) – We cannot add a link to a flash file using HTML.

Option 2 – Advertorials (Certain times sold out – please enquire)

We offer this option to particularly target companies that want exposure for new product launches (i.e. website, product or service), and competitions. This is a popular option as it enables the advertiser exposure to not only the website, but the subscription and social media outlets associated with the site.

You will gain top of the page homepage exposure for a set period of time (one week to one month), and a dedicated post/article about the competition which will then be circulated to our thousands of fans via our subscription database, Facebook and Twitter accounts.

For an example, there is usually an advertorial running on our homepage. Please note that all enquiries for Advertorials are accessed on a case-by-case basis. Pricing is $700 for one week, or $3000 for a full month (30 days).