Advertise on Australian Fashion Review

Why Consider Online Advertising?

96% of Australians use the Internet for information about specific products and services prior to purchasing. (Nielson 2008)
5.7 million Australians read consumer reviews online (Nielson 2008)
Internet usage in Australia has reached record levels with the average Australian Internet user spending 17.6 hours per week online (Nielson March 2010)

Why Advertise with Us?

To put it simply, we are a dedicated Australian fashion website that attracts tens of thousands of Australian fashion readers every week. We have a loyal following which is growing by the day. If you think this is a market you want to tap into - keep reading.

Traditional Advertising Options

Just to clarify WE DO NOT SELL TEXT LINK ADS.

There are a number of online advertising opportunities available on Australian Fashion Review.

The ‘Zones’ that are site-wide (meaning the advert will appear on every page load) are highlighted in the diagram below.

Advertising Zones

We also offer Zone E, exclusively within Categories. This Advert Zone is not site-wide and is only loaded within Category sections of the website (e.g. Womens Clothing, Mens Clothing, or a specific designers category)

Advertising Zones

Advertising options & Creative specifications

Options (Zones)	Dimensions (w x h)	File Sizes and Formats (max)
Zone A – Leaderboard	728 x 90	Flash/SWF (30kb), GIF/JPG(20kb)
Zone B – Box	300 x 250	Flash/SWF (25kb), GIF/JPG(20kb)
Zone C – Box	300 x 250	Flash/SWF (25kb), GIF/JPG(20kb)
Zone D – Leaderboard	728 x 90	Flash/SWF (30kb), GIF/JPG(20kb)
Zone E – Rectangle Box	300 x 600	Flash/SWF (30kb), GIF/JPG(25kb)

Pricing $AUD Inc GST – CPM ($ per 1,000 page impressions)

Options (Zones)
Zone A – Leaderboard	$15
Zone B – Box	$13
Zone C – Box	$10
Zone D – Leaderboard	$10
Zone E – Rectangle Box	$12

Combination Options
Zones A & B	$23
Zones A, B and any one other (C, D or E)	$30
Zones A, B C D and E	$40

Please note that we do not offer or accept Cost per Click (CPC) or Cost per Sale (CPS) Affiliate Options.

Minimum of 20,000 page impressions with any option/zone.

If you submit a Flash/SWF file, remember to include the link within your coding – We cannot add a link to a flash file using HTML.

Other Options

1: Site Sponsorship (aka Full site take-over) is available. This is most effective way to gain brand recognition and awareness.

Sponsorship includes the above advertising zones plus logo implementation throughout. Contact us for further details and pricing.

Site Sponsorship

2: Advertorials are also available.

We offer this option exclusively for competitions only (i.e. Win a $300 voucher to xx!). You will gain top of the page homepage exposure for a set period of time (one day to one month), and a dedicated post/article about the competition which will then be circulated via our subscription database, Facebook and Twitter accounts. Contact us for further details and pricing.

Site Statistics (Jan 2010)

Visitors ≈ 25,000 (Unique)

Pageviews ≈ 55,000

Average time on Site ≈ 2 minutes

User Locations: 65% Australia – 10% United States – 7% United Kingdom – 5% NZ - 13% Other

Of all traffic within Australia, 42% are from Sydney, 27% are from Melbourne and 12% are from Brisbane. The three capital cities account for over 80% of all Australian traffic.

For more information or for booking enquiries contact us – advertise[at]fashionreview[dot]com[dot]au